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Linda Kezengwa

@lindakezengwa

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Results-driven marketing professional with over 15 years of experience.

Kenya

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What I'm looking for

I am looking for a leadership role in marketing that fosters innovation/strategy and collaboration, where I can leverage my extensive experience to drive brand growth and enhance customer engagement.

I am a results-driven marketing professional with over 15 years of experience in driving brand growth, market expansion, and stakeholder management across regional and international markets. My expertise lies in developing and executing go-to-market strategies, digital marketing and expanding market share through data-driven insights and strategic partnerships.

Throughout my career, I have successfully led remote, cross-functional teams, ensuring seamless virtual operations and customer engagement. I am skilled in market research, brand development, and marketing strategy, with a focus on optimizing performance and enhancing customer experience. I am certified in leadership and have a proven track record of fostering collaboration and improving marketing processes.

Experience

Work history, roles, and key accomplishments

Current

Sales and Marketing Consultant

Current

Self-Employed

May 2023 - Present (2 years 1 month)

Increased client revenue by 5% within six months through targeted marketing initiatives. Identified new market segments and secured strategic partnerships to enhance brand visibility. Conducted virtual consultations to streamline operations and improve customer engagement.

Market Analysis Digital Marketing Customer Engagement Business Development Market Penetration Strategic Partnerships Revenue Performance Optimization

Sales Manager, Regional Office

Eastern Produce Regional Services

Jan 2022 - Apr 2023 (1 year 3 months)

Achieved over USD 5 million in local sales by executing effective sales strategies. Secured contracts with major clients and launched new product lines, establishing a strong market presence and driving revenue growth.

Sales Strategy Market Entry Strategies Product Launch Customer Insights Competitive Analysis Sales Growth Data Analysis Stakeholder Management

Assistant Sales Manager, Regional Office

Eastern Produce Regional Services

Sep 2010 - Jan 2022 (11 years 4 months)

Managed international sales portfolios and increased revenue through innovative sales strategies. Streamlined processes to reduce lead times and maintained high customer satisfaction scores.

Sales Management CRM Systems Client Relationship Management Data Analysis Customer Satisfaction Market Trends

Marketing Executive

Transafrica Motors Ltd.

Feb 2009 - Aug 2010 (1 year 6 months)

Developed and implemented marketing strategies to enhance brand visibility and drive sales growth. Collaborated with cross-functional teams to ensure effective execution of marketing campaigns.

Marketing Strategy Brand Development Campaign Management Market Research Customer Engagement Sales Growth Performance Metrics Digital Marketing Stakeholder Engagement

Marketing Services Coordinator

Marshalls East Africa Ltd.

Oct 2007 - Jan 2009 (1 year 3 months)

Coordinated marketing services and supported the execution of marketing initiatives. Assisted in market research and analysis to inform strategic decisions.

Market Research Strategic Planning Data Analysis Customer Insights Brand Management Performance Tracking Team Collaboration Communication Skills

Education

Degrees, certifications, and relevant coursework

United States International University

Master of Business Administration, Business Administration

2016 - 2018

Completed a Master of Business Administration (MBA) focusing on advanced business strategies and leadership skills to drive organizational success.

Chartered Institute of Marketing

Professional Diploma in Marketing, Marketing

2014 - 2015

Achieved a Professional Diploma in Marketing, enhancing skills in market analysis, brand positioning, and strategic marketing initiatives.

United States International University

Bachelor of Science, Business Administration

2004 - 2007

Earned a Bachelor of Science in Business Administration with a focus on Marketing, developing foundational knowledge in business principles and marketing strategies.