Joseph Otieno
@josephotieno2
Dynamic Remote Sales and Marketing Specialist with expertise in market research.
What I'm looking for
I am a results-driven marketing professional with a strong background in market research and strategy formulation, dedicated to driving growth and brand success in the Kenyan market. My expertise lies in analyzing market trends and consumer behavior, which allows me to provide data-driven insights that inform effective marketing strategies. Throughout my career, I have developed and executed tailored marketing plans that align with company objectives, utilizing social media, digital marketing, and content creation to achieve impactful results.
My experience includes managing social media accounts, creating compelling content, and engaging with audiences to build brand loyalty. I excel in collaborating with cross-functional teams to ensure cohesive marketing efforts and track the effectiveness of marketing initiatives. I am committed to leveraging my skills to deliver strategic marketing solutions that drive brand growth and achieve business success, all while thriving in a remote work environment.
Experience
Work history, roles, and key accomplishments
Business Development Executive
Brite Consult
May 2025 - Present (2 months)
Identified and targeted FMCG manufacturers, distributors, and retail partners for data-driven solutions. Developed and executed a strategic sales plan to expand the client base and achieve revenue targets.
Sales / Marketing and Relationship Associate
Stima DT SACCO
Dec 2019 - Apr 2025 (5 years 4 months)
Engaged with customers and members, providing excellent customer service and building strong relationships. Assessed financial needs and goals of customers, offering appropriate products and services to meet their requirements.
Business Development Executive
Liberty Insurance Kenya
Nov 2018 - Oct 2019 (11 months)
Researched and identified potential clients, partners, or markets that could benefit from Liberty Insurance's products and services. Built and nurtured relationships with existing clients, understanding their needs and requirements to provide tailored insurance solutions.
Sales Executive
Co-operative Bank
Aug 2016 - Apr 2018 (1 year 8 months)
Developed and implemented strategic sales plans to drive growth in the bank's customer base and revenue. Managed a team of sales representatives, providing coaching, training, and performance feedback to help them achieve their sales targets.
Programs Officer/Executive Assistant
Kenya Union of Journalists
Jan 2015 - Dec 2015 (11 months)
Provided high-level administrative and executive support to the CEO and senior leaders, managing calendars and coordinating meetings. Served as the main point of contact for internal and external stakeholders, responding to inquiries and requests.
Education
Degrees, certifications, and relevant coursework
Capabuil Limited
Data Analysis using Power BI, Data Analysis
2024 - 2024
Completed a program focused on data analysis using Power BI. Gained proficiency in data visualization, dashboard creation, and report generation to support data-driven decision-making.
Jomo Kenyatta University of Agriculture Technology
Bachelor of Commerce, Finance
2013 - 2013
Studied finance, gaining a comprehensive understanding of financial markets, investment strategies, and corporate finance. Developed analytical skills essential for financial decision-making.
Butula Boys High School
KCSE, General Studies
2008 - 2008
Completed secondary education, focusing on a broad curriculum to prepare for university studies. Developed foundational knowledge across various subjects.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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