Looking for a job

Benoit Desjardins

@benoitdesjardins

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I'm an entrepreneurial Senior Marketing Leader with 15+ years of experience.

Canada

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What I'm looking for

I'm keen to bring my skills to a company that values innovation and growth.

I'm also specifically looking for remote opportunities that allow me to contribute effectively from any location.

Magnified company revenue by 41% over 2 years by directing a team of 20 in devising innovative marketing strategies aligned with C-Suite executives' business goals.

● Amplified brand visibility by 65% across multiple platforms by analyzing past campaigns and identified new opportunities.

● Drove an average 43% surge in sales by developing and executing successful product launch strategies.

● Orchestrated a data-driven strategy, resulting in a 30% revenue growth and a net profit margin surge to 45% within a year.

● Demonstrated a 50% growth in qualified leads and grew new accounts by 25% through niche-focused strategies.

● Marketing Automation ROI: Led to a 75% gain in campaign efficiency and enhanced customer lifetime value by 25% by implementing a marketing automation platform.

Experience

Work history, roles, and key accomplishments

VP Marketing & Co-Founder

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Solved the challenge of gaining quick market traction for a newly launched SaaS product.
● Formulated a data-driven, multi-channel marketing campaign specifically aimed at ideal customer personas;
● Achieved a 150% upswing in new memberships within six months, making the new offering profitable within the first three months.

VP Marketing

traducta

I discovered a gap in industry visibility, affecting brand positioning and potenential partnerships, yielded a 50% uptick in qualified leads, expanded new accounts by 25%, and bettered brand perception among top industry players. I investigated strategies to generate additional revenue and improve profitability. Revenue rose by 30% within a year and net profit margins skyrocketed to 45%.

Data Driven Decision Making B2B Marketing Marketing Strategy Team Leadership Strategic Marketing Planning