Nnenna A

Led integrated multi-channel campaigns that increased international program inquiries by 28% and improved email open rates by 35% while reducing CPL by 22%. Coached junior marketers and managed paid search and social achieving up to 3:1 ROAS.

Developed a college-wide brand strategy and 3-year marketing roadmap that improved conversion by 40% and increased retention via CRM automation by 15%. Negotiated and optimized digital and OOH media buys for targeted ROI.

Led a full membership portal rebrand and public engagement campaign, managed a $5M marketing budget, and launched industry-specific campaigns that generated high-quality MQLs and improved retention.

Led integrated marketing campaigns across product lines to drive lead generation and sales enablement, managed a team of four, and negotiated media with platforms like Google, Meta, and LinkedIn to optimize performance.

Managed end-to-end partner marketing across North America, forging strategic alliances with luxury and tourism brands to expand reach and drive revenue through coordinated campaign execution.

Planned and executed integrated digital and print marketing campaigns to drive sales and brand health, collaborating across product, finance, and distribution to align marketing with business goals.

Developed B2B go-to-market plans for media sales and executed client campaigns that increased client acquisition and engagement by 30%, while planning high-profile industry events and brand activations.

Managed corporate partnerships, trade shows, and fulfillment of advertising campaigns across three networks, launching scalable client incentive programs and coordinating cross-team initiatives.

Completed marketing studies at Seneca Polytechnic in Toronto focusing on practical marketing principles and applied coursework relevant to integrated and digital marketing.