Open to opportunities

Samuel Akinwoye

@samuelakinwoye

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Lifecycle marketing expert focused on user engagement and retention.

Canada

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What I'm looking for

I seek a role that fosters innovation and collaboration, allowing me to leverage my marketing expertise to drive user engagement and business growth.

I am a lifecycle marketing expert with extensive experience in leading comprehensive marketing programs that enhance user onboarding, activation, engagement, conversion, and retention. My proven track record includes optimizing customer journeys through multi-channel strategies such as email, SMS, in-app messaging, and direct mail, which have significantly maximized user acquisition and revenue growth.

In my previous roles, I have successfully built and managed high-performing teams, fostering a culture of experimentation and continuous improvement. I have collaborated closely with cross-functional teams, including product, sales, and data science, to ensure that our marketing initiatives align with overall business goals. My data-driven approach allows me to define, track, and report on full-funnel KPIs, ensuring that our strategies are informed by actionable insights.

With a strong background in both B2B and B2C SaaS marketing, I have developed tailored lifecycle marketing programs that cater to diverse customer bases. I am committed to driving results through innovative marketing strategies and effective team leadership.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing & Business Development

Current

TENEDY SOLUTIONS INC.

Jan 2024 - Present (1 year 5 months)

Developed and executed marketing strategies to increase product adoption and enhance customer engagement. Led cross-functional teams to ensure consistent product positioning, messaging, and communication across various channels.

Team Leadership Data Analytics Cross Functional Collaboration CRM Management Customer Engagement Product Development Strategic Planning

Business Development Consultant

SASETO Pty

Jan 2024 - Feb 2024 (1 month)

Created go-to-market strategies for new product offerings, resulting in increased brand visibility and customer acquisition.

Go To Market Strategy Brand Development Customer Acquisition Market Research Strategic Planning Business Development Cross Functional Collaboration Marketing Strategy Product Positioning Customer Engagement

Senior Marketing Roles

Royal FrieslandCampina

Jan 2010 - Jan 2023 (13 years)

Designed and implemented training programs to improve team performance, enhancing employee engagement and productivity. Coordinated marketing initiatives and events to align with organizational goals.

Employee Engagement CRM Management Performance Optimization Event Management Training Development Strategic Marketing Cross Functional Collaboration Data Analysis

Programmer & Software Analyst

CORNERSTONE BUSINESS LIMITED

Sep 2007 - Sep 2010 (3 years)

Developed software solutions for clients, focusing on enhancing business operations and streamlining processes.

Software Development Business Analysis Process Improvement Programming Project Management Technical Support Requirements Gathering Agile Methodologies

Education

Degrees, certifications, and relevant coursework

The Career Foundation

Cloud Security & Architecture Certification, Cloud Security

2024 -

Completed a certification in Cloud Security & Architecture, gaining knowledge in cloud security principles and architecture best practices.

Heriot-Watt University

Master of Business Administration, Business Administration

2015 - 2016

Grade: Distinction

Completed an MBA with a distinction in Project Management, focusing on advanced project management techniques and strategies to enhance organizational effectiveness.