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Angus BurkeAB
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Angus Burke

@angusburke

B2B SaaS growth leader building multi-channel acquisition systems that turn leads into pipeline.

Canada
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What I'm looking for

I’m looking to own growth for B2B SaaS—building full-funnel, multi-channel acquisition systems, running experiments, and partnering with product and sales to grow pipeline and revenue.

I ran marketing and growth at a B2B/B2C company finder in Vancouver, developing multi-channel campaigns across email, LinkedIn, and content syndication to lift qualified SaaS leads by 45% and improve quarter-over-quarter customer acquisition.

For new SaaS feature launches, I led go-to-market strategy with product and sales teams, helped build a scalable lead generation funnel with HubSpot and Marketo, and increased enterprise demo requests by 30% while raising MQL-to-SQL conversion by 28%.

I also spearheaded ABM initiatives targeting mid-market and enterprise clients, which drove a 3x increase in pipeline value within six months, plus directed partner-channel work to expand growth.

Earlier, I founded and built a WellteQ fitness app, then led sales and marketing in a North America go-to-market role, and later owned full-funnel growth and B2C campaigns at EP Health—scaling acquisition through Facebook, Instagram, Google, and email while improving conversion rates by over 35%.

Experience

Work history, roles, and key accomplishments

WE

VP of Sales and Marketing (North America)

WellteQ

Jan 2020 - Jan 2021 (1 year)

Directed cross-functional strategy across sales, marketing, and partnerships to accelerate B2B SaaS growth and drive recurring revenue. Collaborated with APAC counterparts to localize and execute North American go-to-market strategy.

Education

Degrees, certifications, and relevant coursework

BA

B.C. Tech Accelerator

Certificate, Health Sciences

2020 - 2020

Certificate from B.C. Tech Accelerator in 2020. Selected for the competitive health sciences business accelerator with EP Health.

SI

Spring Capital Incubator

Certificate, Business

2019 - 2019

Certificate from Spring Capital Incubator in 2019. Participated in a weekly selective incubator focused on business growth and strategy.

Towson University logoTU

Towson University

Bachelor of Science, General Studies

2004 - 2008

Activities and societies: NCAA Division 1 Soccer Player

Bachelor of Science degree from Towson University from 2004 to 2008. NCAA Division 1 Soccer Player.

Tech stack

Software and tools used professionally

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