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Mellanie Nimchand

@mellanienimchand

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Strategic marketing leader with 11+ years of experience.

Canada

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and enhance customer engagement.

I am a strategic marketing leader with over 11 years of experience in driving go-to-market execution, demand generation, and customer engagement across both B2B and B2C environments. My proven track record includes aligning marketing strategies with business outcomes, leveraging data to optimize performance, and uncovering growth opportunities. I am known for building scalable programs and delivering measurable results.

Throughout my career, I have successfully led cross-functional teams to execute high-impact marketing campaigns that have significantly improved conversion rates and client satisfaction. My experience includes managing integrated campaigns, developing marketing analytics, and implementing innovative strategies that enhance brand perception and engagement. I thrive in fast-paced environments and am passionate about using data-driven insights to inform decision-making and drive success.

Experience

Work history, roles, and key accomplishments

Current

Field Marketing Manager – Human Resources and Compliance

Current

Mitratech

Jan 2024 - Present (1 year 6 months)

Increased webinar-to-demo conversion rate by 32%, optimizing lead handoff and improving MQL-to-SQL progression. Led cross-functional go-to-market strategy development, launching new product campaigns that delivered a 15% lift in campaign effectiveness.

Go To Market Strategy Lead Generation Campaign Management AI Tools Sales Enablement Cross Functional Collaboration Data Analysis Pipeline Management

Business Development & Marketing Manager

Gowling WLG

Jan 2022 - Dec 2023 (1 year 11 months)

Launched regional and national GTM strategies across inbound/outbound channels, improving client acquisition rates and brand reach. Built and executed full-funnel marketing campaigns, managing media, social, SEO, and tradeshow activations.

Go To Market Strategy Full Funnel Marketing SEO Social Media Marketing Brand Management Sales Forecasting NPS

Country Marketing Manager

OpenTable Inc.

Jan 2021 - Dec 2022 (1 year 11 months)

Led national and local marketing strategy execution by aligning cross-functional teams and external partners. Defined market opportunities and competitive positioning, delivering actionable insights to optimize campaign performance.

Marketing Strategy Brand Strategy Market Analysis Partnership Management Social Media Growth Content Strategy Campaign Optimization

Field Marketing & Communications Manager

Humber College & NIIT

Jan 2019 - Dec 2021 (2 years 11 months)

Directed integrated marketing for learner and facilitator audiences across digital, print, and events. Delivered field marketing campaigns that boosted program adoption by 15%, increasing learner engagement.

Integrated Marketing Field Marketing SEO Content Creation Employer Branding Performance Tracking Inclusive Marketing

Demand Generation & Events Manager

TouchBistro

Jan 2017 - Dec 2018 (1 year 11 months)

Led integrated demand gen and event campaigns across content, ABM, and digital channels to drive lead conversion and brand engagement. Developed the annual event strategy, including budget forecasting, KPI planning, and partner coordination.