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Liam Labistour

@liamlabistour

VP Marketing at VRIFY who grew monthly inbound leads by over 300 and helped drive an eight-figure ARR increase.

At VRIFY, I lead marketing strategy, forecasting, and budgets, and quadrupled inbound lead and pipeline volume with over 300 incremental monthly leads. That work resulted in a net eight-figure ARR increase.

At Splinterlands, I grew daily active users from 25,000 to over 900,000 and expanded the marketing team from 4 to 23. I also secured partnerships with brands including Major League Soccer, Warner Bros, and Paramount.

Earlier, I built creator brands on YouTube, grew two channels to 1.3 million combined subscribers, and managed a team of creators with over 15 million combined subscribers. Across my marketing roles, I’ve worked on acquisition, revenue operations, partnerships, and scaling teams.

Experience

Work history, roles, and key accomplishments

Current

VP Marketing

Current

VRIFY

May 2025 - Present (1 year 5 months)

Led all marketing strategy, forecasting, and budgets of $7.5M annually, maintaining a 5x LTV/CAC ratio. Quadrupled inbound lead and pipeline volume, resulting in an 8-figure ARR increase.

Marketing Strategy Budget Management Salesforce CRM Migration Lead Generation Team Leadership Conference Marketing

COO / Advisor

Flax Labs

Dec 2024 - May 2026 (1 year 5 months)

Directed business operations, sales practices, and marketing strategies to align growth and performance measurement. Led initiatives that increased sales efficiency by 5.6x and oversaw commercialization of a secondary analytics product.

Business Operations Sales Strategy Marketing Strategy Team Scaling M&A Shopify Analytics

Strategic Growth Advisor

Flax Labs

Jun 2024 - May 2026 (1 year 11 months)

Provided strategic growth advisory to Flax Labs.

Marketing Advisor

Haven Apparel Inc

Aug 2023 - Jan 2026 (2 years 5 months)

Provided marketing advisory services to Haven Apparel Inc.

Sr. Director, Growth Marketing

Splinterlands

Oct 2021 - Dec 2024 (3 years 2 months)

Increased daily active users from 25,000 to 900,000+ and expanded the marketing team from 4 to 23 members. Led public exchange listings and contributed to company valuation growth from $150M to $2.3B.

Growth Marketing Team Leadership Exchange Listings Advertising Campaigns Partnerships IP Development

Mentor

YPO Next Generation (YNG)

Jan 2016 - Dec 2023 (7 years 11 months)

Mentored members of YPO Next Generation (YNG).

Board of Directors

North Shore Stroke Recovery Centre

Jan 2019 - Dec 2022 (3 years 11 months)

Served on the Board of Directors for the North Shore Stroke Recovery Centre.

Growth Marketing Manager / Marketing Advisor

Lumen5

Dec 2019 - Nov 2022 (2 years 11 months)

Led and scaled all acquisition channels, contributing to 7-figure ARR growth. Increased monthly SEO traffic from 80,000 to over 750,000 sessions and reduced churn by over 8%.

Growth Marketing SEO Customer Lifecycle Product Marketing CAC Reduction Team Leadership

Head of Growth

Kobalt Securities Inc

Mar 2021 - Oct 2021 (7 months)

Increased sales funnel by 7-figures through ABM campaigns and grew monthly leads sixfold. Built the entire Sales and Marketing tech stack and operations from the ground up.

ABM Sales Funnel Optimization Marketing Strategy Sales Strategy Multi Stack Development Team Building

Brand Manager

YouTube

Dec 2012 - May 2020 (7 years 5 months)

Built creator brands in gaming, technology, and music on YouTube. Managed a team of creators with 15M+ combined subscribers and grew two personal channels to 1.3M combined subscribers.

Brand Management Content Strategy Paid Ads Merchandising Public Speaking Team Management