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Luca De Fanis

@lucadefanis

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Marketing Director at VenueVision / Xipster who grew inbound pipeline by 57%+ and launched a B2B payments SaaS.

Canada

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At VenueVision, I own growth and demand generation for a SaaS platform serving dealerships across North America. I scaled the inbound pipeline by 57%+ and reduced cost per qualified lead by 35% through SEO, paid media, lifecycle automation, and targeting optimization.

At Xipster, I led the go-to-market strategy and launch of a B2B payments SaaS, building its demand generation engine from scratch and generating 200+ qualified leads. Previously at Bolster, I grew company revenue by 536% in Year 1 and reduced CAC by 86%.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

VenueVision / Xipster

Jan 2024 - Present (2 years 9 months)

Owned end-to-end growth and demand generation for a SaaS platform serving 1,000+ dealerships, scaling inbound pipeline by 57%+ and reducing cost per qualified lead by 35%. Led go-to-market for a B2B payments SaaS, generating 200+ qualified leads and achieving 3.2x ROAS.

HubSpot SEO Paid Media Lifecycle Automation Attribution CRO Google Ads Meta Ads SMS Marketing B2B SaaS Demand Generation GTM Strategy

Marketing Director

Bolster

Jan 2022 - Jan 2024 (2 years)

Increased inbound leads by 145% YoY and grew company revenue by 536% in Year 1. Reduced cost per demo by 93% and CAC by 86% through funnel optimization and channel efficiency.

SEO Paid Acquisition Funnel Optimization Landing Page Optimization Budget Management AI Tools Marketing ROI Conversion Rate Optimization

Digital Marketing Manager

International Automotive Group

Jan 2020 - Jan 2021 (1 year)

Managed digital strategy across 8 dealerships and 9 automotive brands, increasing total lead volume by 55%+ YoY. Executed multi-channel campaigns and reduced cost per lead by 28%.

PPC SEO Email Marketing Social Media Display Advertising Campaign Optimization Audience Targeting Data Analysis Sales Alignment

Digital Marketing Executive

Ecozone Group

Jan 2018 - Jan 2020 (2 years)

Drove brand growth and revenue (+25% YoY, +40% marketplace) via Amazon & Google Ads, eCommerce optimization, trade shows, digital channels, and pricing strategies.

Amazon Ads Google Ads Ecommerce Optimization Trade Shows Digital Marketing Pricing Strategy Brand Growth