At CMiC, I lead a team of three developing multi-channel demand generation for a B2B SaaS Construction ERP. I expanded marketing channels from 3 to 14 and increased demand generation by 24% and lead generation by 22%.
At CMiC, I also improved Marketing ROI from 4.04 to 5.91 using attribution software and Salesforce insights. A new website and SEO work increased website traffic by 48% and lead generation by 39%.
At iContact, I developed B2B acquisition strategies for a SaaS email solution, growing leads by 40%, increasing monthly revenue by 1.5%, and decreasing churn by 2%. I also improved customer onboarding and engagement, reducing the time to send a first email from 34 days to 15 days.
At ADP, I developed and implemented digital marketing programs for its B2B SaaS HR and Payroll solution in Canada. The programs delivered year-over-year growth of 24% in leads and 22% in digital sales, generating over $7MM in sales.
