Open to opportunities

Bryna Dilman

@brynadilman

Message

I build integrated B2B SaaS marketing engines that grow enterprise pipeline, revenue, and demand.

Canada

Message

What I'm looking for

I'm looking to lead integrated B2B SaaS marketing that connects product value, demand generation, and GTM execution to measurable enterprise pipeline and revenue growth.

I've built integrated marketing engines for B2B SaaS companies including Agility CMS, Axonify, ENDVR, FrontStream, and GrowPilot, translating technical product value into enterprise pipeline and revenue.

At ENDVR, I grew sales pipeline 2.5X, increased qualified leads 11X, improved lead-to-SQL conversion by 35%, and drove 16% revenue growth through partner marketing and channel expansion. At Axonify, I increased enterprise pipeline 10%, led a 12-person team, and managed a $2M marketing budget.

I connect product marketing, demand generation, ABM, lifecycle, partnerships, web, analytics, and GTM strategy. I’ve also built marketing foundations for cybersecurity and open-source infrastructure companies, working closely with Sales and Product to create measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

Agility CMS

Sep 2025 - Present (1 year)

Owns marketing strategy, execution, and pipeline performance targeting senior technology buyers. Built integrated programs across product marketing, demand generation, lifecycle, partner marketing, web, acquisition, and launches.

Marketing Strategy Product Marketing Demand Generation Lifecycle Marketing Partner Marketing SEO AEO GEO Team Leadership

Current

Board Member

Current

Canadian Liver Foundation

Sep 2021 - Present (5 years)

Contribute to financial planning, long-term growth strategy, and organizational goals focused on sustainable revenue and impact.

Financial Planning Growth Strategy Governance Nonprofit Leadership

Director of Growth Marketing

Axonify

Aug 2024 - Sep 2025 (1 year 1 month)

Owned growth and revenue marketing strategy and investment against enterprise new-business pipeline targets. Led and restructured a 12-person team and managed a $2M marketing budget.

Demand Generation ABM Lifecycle Marketing Paid Media SEO Events Marketing Budget Management Pipeline Reporting Attribution Team Leadership

Fractional CMO

Traceless - Cybersecurity SaaS

Apr 2024 - Sep 2025 (1 year 5 months)

Owned marketing strategy across demand generation, organic growth, content, lifecycle, CRM, partnerships, and events. Built the marketing foundation and increased qualified leads 30% in four months.

Demand Generation Organic Growth Content Marketing Lifecycle Marketing CRM Partnerships Events Cybersecurity Marketing MSP Marketing

Fractional CMO

Clyso - Open Source Ceph Partner

Apr 2024 - Sep 2025 (1 year 5 months)

Developed demand generation across content, lead magnets, webinars, website, and digital programs for a technical, developer-oriented market. Built marketing infrastructure and programs to increase visibility and qualified demand.

Demand Generation Content Marketing Webinars Digital Marketing Developer Marketing Open Source Marketing Marketing Infrastructure

VP of Marketing

Endvr

Apr 2022 - Aug 2024 (2 years 4 months)

Built and led the company's first integrated growth marketing function. Grew sales pipeline 2.5X and increased qualified leads 11X through integrated programs and funnel optimization.

Demand Generation ABM Lifecycle Marketing Attribution Pipeline Reporting GTM Strategy SEO Webinars Content Marketing Partner Marketing Funnel Optimization Sales Alignment

Fractional CMO

Growpilot

Mar 2023 - Jan 2024 (10 months)

Built and scaled the marketing team, streamlined processes, and developed a lead-generating website. Increased lead generation 10X and generated $25K MRR in the second half of the year.

Team Building Process Improvement Web Development Lead Generation Marketing Strategy Revenue Growth

Director of Marketing / VP Growth & Marketing

Network for Change - Fundraising Kit & Keela

Apr 2019 - Apr 2022 (3 years)

Led a 20-person team including partnerships, aligning talent and programs to growth goals. Increased qualified lead generation 240% and improved pipeline 15% through lifecycle optimization and partner programs.

Team Leadership Demand Generation Partner Marketing Lifecycle Lead Scoring Segmentation Funnel Analytics Webinars Product Marketing

Head of Marketing / Sr. Director Product Marketing

Frontstream

Mar 2017 - Apr 2019 (2 years 1 month)

Led product marketing and GTM strategy, including positioning, messaging, sales enablement, and customer marketing. Drove 8% annual revenue growth through product positioning and GTM execution.

Product Marketing GTM Strategy Positioning Messaging Sales Enablement Thought Leadership Customer Marketing Competitive Intelligence

Executive Director, Marketing / Director, Marketing

Cystic Fibrosis Canada

Jun 2013 - Mar 2017 (3 years 9 months)

Led marketing and data strategy supporting $21M in annual revenue. Developed partnership and event programs that expanded reach and exceeded fundraising benchmarks by 5%.

Marketing Strategy Data Strategy Customer Analytics Segmentation Campaign Optimization Partner Programs Event Marketing Fundraising