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Alphonsus Umegboh

@alphonsusumegboh

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Accomplished marketing and business leader with 17 years of experience.

Nigeria

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my extensive marketing experience to drive growth and enhance brand visibility.

I am an accomplished marketing and business leader with over 17 years of experience, including a decade in management. My career has been marked by my ability to spearhead dynamic teams to deliver high-impact marketing campaigns that significantly boost brand visibility. Through strategic SEO and content marketing, I have achieved millions in additional revenue, showcasing my expertise in campaign management and strategic execution.

In my most recent role as Senior Marketing Director at Lumina Ventures, I led a team of 15 to develop marketing strategies that increased brand visibility by 40%. I applied Lean Six Sigma methodologies to reduce process waste and enhance operational efficiency, achieving a 20% increase in campaign launch speed. My innovative approach to inbound and account-based marketing resulted in a 45% increase in qualified leads, and I successfully elevated brand trust by 30% through consistent brand strategy.

With a strong foundation in data analysis and project management, I have successfully executed process mapping and designed improvement models for operational efficiency. My commitment to continuous improvement and stakeholder engagement has been pivotal in driving successful marketing initiatives and enhancing customer satisfaction across various sectors.

Experience

Work history, roles, and key accomplishments

Business Process Analyst Consultant

Freelance

May 2022 - Aug 2024 (2 years 3 months)

Executed process mapping and designed improvement models to optimize operational efficiency. Conducted comprehensive data analysis and reporting to support stakeholder decision-making, while leading change management initiatives and quality assurance programs across cross-functional teams.

Process Mapping Data Analysis Change Management Quality Assurance Gap Analysis Stakeholder Management Customer Success Relationship Management

Senior Marketing Director

Lumina Ventures

Feb 2015 - Apr 2024 (9 years 2 months)

Led a team of 15, developing marketing strategies that increased brand visibility by 40% and improved project delivery by 30% using Trello and Scrum. Applied Lean Six Sigma to reduce process waste by 25%, directed multichannel digital campaigns achieving significant increases in organic traffic and PPC conversion rates, and enhanced cross-departmental efficiency by 22%.

Marketing Strategy Six Sigma Digital Marketing SEO PPC Content Marketing Sales Enablement Inbound Marketing Influencer Marketing Scrum

Marketing Strategy Consultant

Independent Consultant

Feb 2019 - Oct 2022 (3 years 8 months)

Developed scalable content and CRM strategies, leading brand repositioning efforts and providing B2B, SaaS, and retail consultancy services. Managed strategic alliance partnerships and integrated marketing campaigns, advising on go-to-market strategies and technical product management using agile methodologies.

Content Strategy Retail Consultancy Strategic Alliances Integrated Marketing Go To Market Strategy

Product Marketing Manager

Kaendid Group

Feb 2007 - Jan 2015 (7 years 11 months)

Created comprehensive product marketing strategies aligned with business goals, identifying market opportunities and defining product positioning through competitive analysis. Developed and executed go-to-market plans for new product launches, coordinating cross-functional teams and crafting compelling value propositions for different market segments.

Product Marketing Go To Market Marketing Competitive Analysis Product Positioning Value Proposition Sales Enablement Digital Marketing KPIs

Education

Degrees, certifications, and relevant coursework

University of Benin

Bachelor of Science, Mathematics and Economics

Completed a Bachelor of Science degree, focusing on the interdisciplinary fields of mathematics and economics. Gained a strong foundation in quantitative analysis, economic theory, and statistical methods.

Olabisi Onabanjo University

Diploma, Marketing

Obtained a Diploma in Marketing, covering core principles of marketing strategies and consumer behavior. Developed foundational skills in market analysis and promotional techniques.