Open to opportunities

Anita Larsen

@anitalarsen

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Strategic marketing leader specializing in growth-driven brand, digital, and cross-channel marketing.

United States

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What I'm looking for

I seek roles where I can lead marketing strategy and teams, drive measurable growth, implement scalable marketing operations, and collaborate across functions to elevate brand and revenue.

I am a strategic marketing leader with broad brand and agency experience across B2B and B2C industries, focused on audits, audience development, and creating measurable marketing strategies that drive long-term growth. I have built and led global teams, managed multi-million dollar campaign budgets, and established inbound lead-generation and marketing operations that improved ROI.

I consult with entrepreneurs, startups, and small businesses to align marketing with financial planning, operations, and leadership, delivering usable marketing plans, campaign execution, and measurable results. I am eager to collaborate with organizations that want clear objectives, scalable processes, and sustained brand and revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Business and Marketing Consultant

Current

LITA Digital

Jan 2017 - Present (8 years 10 months)

Provide business, branding, and marketing strategies and audits for entrepreneurs, startups, and small businesses, driving improved operations, forecasting, and go-to-market plans to support growth since 2017.

Marketing Strategy Branding Lead Generation Content Strategy Email Marketing Web Analytics

Director of Marketing

TEAM International

May 2017 - Nov 2019 (2 years 6 months)

Built and managed the company's first global marketing team (14 people) and developed brand, budget, and inbound lead generation strategy, shifting a sales-focused culture toward marketing-driven revenue (2017–2019).

Team Leadership Brand Strategy Global Marketing Budgeting Inbound Marketing Media Planning Campaign Management Marketing Operations

Director / Client Strategist

Bullseye Strategy

Sep 2010 - Nov 2016 (6 years 2 months)

Managed client relationships, scopes, budgets, and delivery while leading marketing strategy, media planning, and agency operations; oversaw multi-million dollar campaign budgets and teams to achieve positive ROI (2010–2016).

Client Management Media Planning Campaign Management Email Marketing Budget Management Team Leadership Project Management

Marketing Manager

Interval International

Nov 2005 - Mar 2008 (2 years 4 months)

Owned marketing strategy, budgets, and vendor management for third-party distribution channels and executed online and offline initiatives to support partner programs (2005–2008).

Channel Marketing Vendor Management Budgeting Offline Marketing Digital Marketing Partner Programs Campaign Execution Analytics

Associate Marketing Manager

Southwest Airlines Vacations

Jan 2000 - Nov 2005 (5 years 10 months)

Managed marketing strategy, budgets, and vendor/partner relations for third-party distribution channels and executed integrated online and offline marketing initiatives (2000–2005).