Julianne Bisognini
@juliannejb
I build global B2B growth strategies that improve acquisition, conversion, and marketing execution.
United StatesWhat I'm looking for
Marketing leader with 20 years of experience building go-to-market strategies, improving acquisition performance, and scaling marketing operations across global and regional B2B organizations. I have led cross-functional growth initiatives spanning demand generation, marketing automation, lifecycle execution, KPI design, budget ownership, and team leadership. I bring a data-driven approach to conversion optimization and campaign performance, with demonstrated impact in lowering CPL, increasing MQL-to-SQL conversion, and enabling faster, scalable marketing execution.
Experience
Work history, roles, and key accomplishments
Developed and implemented global B2B marketing strategy for Grid Technologies, aligning demand generation and go-to-market initiatives across three regions. Led a global team of 7 marketing specialists and managed a million-dollar budget.
Created and executed growth marketing strategy to drive vertical penetration across eight B2B segments. Improved marketing ROI through performance analysis and data-driven decision-making, increasing MQL-to-SQL conversions by 14.5% YoY and reducing cost per lead by 13% YoY.
Product Marketing Manager, B2B
Rentokil North America
Mar 2017 - Mar 2021 (4 years)
Created and executed product marketing strategy supporting pipeline growth through targeted demand generation and sales enablement. Executed campaigns in HubSpot and Salesforce, tracking full-funnel performance and optimizing conversion rates.
Planned and executed multichannel product marketing campaigns for auto, home, and health insurance. Managed social media and implemented organic growth strategy through marketing content for platforms such as Facebook, LinkedIn, and X.
Marketing Coordinator
Atento Telecommunications
Jul 2008 - Aug 2010 (2 years 1 month)
Coordinated marketing activities for a telecommunications company.
Marketing Coordinator
Fleury Diagnosys
Sep 2006 - Jul 2008 (1 year 10 months)
Coordinated marketing activities for a diagnostics company.
Education
Degrees, certifications, and relevant coursework
Escola de Propaganda e Marketing
Digital Marketing, Digital Marketing
2015 - 2015
Completed a course in Digital Marketing at Escola de Propaganda e Marketing in 2015.
Business School of São Paulo (BSP)
MBA, Marketing and Branding
2014 - 2015
MBA in Marketing and Branding from Business School of São Paulo (BSP) from 2014 to 2015.
Escola de Propaganda e Marketing
Product Marketing, Product Marketing
2012 - 2012
Completed a course in Product Marketing at Escola de Propaganda e Marketing in 2012.
Faculdade Cásper Líbero
Bachelor of Arts, Public Relations
2004 - 2008
Bachelor of Arts in Public Relations from Faculdade Cásper Líbero from 2004 to 2008.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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