Stacie Anderson

• Exceeded 2021 revenue goals 150% by leveraging new marketing tactics and digital strategies.
• Created a multi-channel launch plan to generate engagement and demand for new service offerings including AdultBlock Trademark Protection, Domain Portfolio Management, and SEO Services.
• Led development of sales and marketing tools that drove product adoption and engagement.

Architected D&B’s first end-to-end lifecycle strategy, launching 16 automated journeys across 15,000 accounts to drive advocacy, retention, and self-service. Built AI orchestration with custom agents, mapped rNPS feedback loops for personalized workstreams, and neutralized a churn vector by translating complex billing into value-based communications.

Engineered a 1400% surge in lead generation by repositioning a diagnostic tool into a friction identification engine that drove higher-intent demand. Exceeded 2021 revenue goals by 150% through a multi-channel strategy for a security portfolio and delivered lifecycle positioning, pricing, and content ecosystems for complex offerings.

Architected pilot healthcare patient-care frameworks for diabetic care and longevity and optimized operational workflows to reduce time-to-care and overhead in critical settings. Led enterprise CRM evaluations and NPS programs to drive customer sentiment insights into brand development and GTM strategy.

Scaled the marketing department from the ground up, establishing a digital footprint and co-op programs that fueled 400% growth in brand equity. Led the Costco co-branded program and launched an automated inventory management system for sales assets to improve self-service and reduce customer service strain.

Architected pilot healthcare patient-care frameworks for diabetic care and longevity and optimized operational workflows to reduce time-to-care and overhead in critical settings. Led enterprise CRM evaluations and NPS programs to drive customer sentiment insights into brand development and GTM strategy.

Owned the end-to-end lifecycle for the $400M Wilmar brand, managing bi-annual catalog production (1,000+ pages) and monthly promotional media mix. Orchestrated vendor-funded sales incentives and re-engineered sales recognition metrics to exceed all sales targets.

Managed a team of creative designers to produce marketing assets and POS retail displays aligned to strict global brand guidelines. Partnered with R&D and Regulatory to launch CPG products for major retailers including Walmart, AutoZone, Honda, and Office Depot.

Earned a BBA in Marketing from Mississippi State University.