Looking for an executive marketing position leading strategy, innovation, and cross-functional alignment to accelerate growth and brand performance.
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@kathymantz
Strategic marketing executive leading brand growth, market expansion, and cross-functional excellence.
Looking for an executive marketing position leading strategy, innovation, and cross-functional alignment to accelerate growth and brand performance.
Strategic and data-driven marketing leader recognized for driving growth, innovation, and engagement across diverse industries and markets. I specialize in transforming brands, optimizing marketing operations, and building high-performing teams that deliver measurable business results.
Throughout my career, I’ve partnered with executive leadership to lead marketing transformation, operational excellence, and go-to-market (GTM) strategies for multi-million-dollar portfolios. I combine analytical rigor with creative execution—bridging data, strategy, and storytelling to elevate brand performance and accelerate growth.
Known for my collaborative leadership style, I excel at mentoring teams, inspiring cross-functional alignment, and translating strategic vision into actionable marketing programs. I thrive in dynamic environments where creativity, insight, and precision come together to create meaningful business impact.
💡 Core Expertise: Strategic Marketing Leadership | Go-to-Market Strategy | Brand Positioning & Messaging | Integrated Campaigns | Digital Marketing & Analytics | Cross-Functional Collaboration | Team Development & Mentorship | Data-Driven Decision Making | Operational Excellence
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Work history, roles, and key accomplishments
Consult private equity clients on investment opportunities within the healthcare higher and continuing education and compliance training markets, delivering market intelligence that informs due diligence and growth strategies.
Consult private equity clients on investment opportunities within the healthcare higher and continuing education and compliance training markets, delivering market intelligence that informs due diligence and growth strategies.
Dialectica
Sep 2024 - Dec 2025 (1 year 3 months)
Consult private equity clients on investment opportunities within the healthcare higher and continuing education and compliance training markets, delivering market intelligence that informs due diligence and growth strategies.
Appointed by senior leadership to revitalize a declining B2B healthcare brand and develop a strategic marketing plan reversing a three-year revenue downturn. Conducted market sizing and competitive analysis identifying $4.5M in new revenue opportunities, driving a 65% reallocation of financial resources toward product development.
Recruited by former SVP to establish operational frameworks and optimize processes in a newly created leadership role. Designed project management system operationalizing workflows that boosted on-time publication by 30% and quarterly revenue by 20%.
Served in a contract leadership role providing strategic marketing and operational guidance to refine brand positioning and lead retention campaigns.
Appointed by SVP of Marketing to lead a B2B2C integrated marketing and services team managing a healthcare education portfolio representing 65% of company revenue. Directed end-to-end marketing strategy and team of specialized strategists executing integrated campaigns, achieving a 35% increase in ROI and 20% growth in engagement and conversions.
Appointed by the Division President and SVP of Marketing to recalibrate strategy and brand positioning for a $50M+ portfolio, driving 10–12% annual revenue growth, exceeding industry standards. Overhauled visual identity, messaging, and sales enablement tools, driving double-digit growth, a 25% increase in retention, and a 20% reduction in churn.
Appointed by the VP of Marketing to develop an operational strategy and optimization team to improve efficiency, sales training, and retention. Established marketing best practices, improving operational efficiency by 35% and reducing redundancies by 50%.
Degrees, certifications, and relevant coursework
Bachelor of General Studies, English
Completed a Bachelor of General Studies with minors in English and Psychology and obtained a Certificate of Writing, focusing on technical and creative writing.
Software and tools used professionally
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