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Kathy Mantz

@kathymantz

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Strategic marketing executive leading brand growth, market expansion, and cross-functional excellence.

United States

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What I'm looking for

Looking for an executive marketing position leading strategy, innovation, and cross-functional alignment to accelerate growth and brand performance.

Strategic and data-driven marketing leader recognized for driving growth, innovation, and engagement across diverse industries and markets. I specialize in transforming brands, optimizing marketing operations, and building high-performing teams that deliver measurable business results.

Throughout my career, I’ve partnered with executive leadership to lead marketing transformation, operational excellence, and go-to-market (GTM) strategies for multi-million-dollar portfolios. I combine analytical rigor with creative execution—bridging data, strategy, and storytelling to elevate brand performance and accelerate growth.

Known for my collaborative leadership style, I excel at mentoring teams, inspiring cross-functional alignment, and translating strategic vision into actionable marketing programs. I thrive in dynamic environments where creativity, insight, and precision come together to create meaningful business impact.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Analytics Consultant

Current

Third Bridge Group Limited

Sep 2024 - Dec 2025 (1 year 3 months)

Consult private equity clients on investment opportunities within the healthcare higher and continuing education and compliance training markets, delivering market intelligence that informs due diligence and growth strategies.

Market Intelligence Market Insights Market Industry Dynamics Competitive Landscape Market Research Private Equity Strategic Consulting

Current

Marketing and Analytics Consultant

Current

Gerson Lehrman Group (GLG)

Sep 2024 - Dec 2025 (1 year 3 months)

Market Intelligence Market Insights Competitive Landscape Market Industry Dynamics Private Equity Market Research Strategic Consulting

Current

Marketing and Analytics Consultant

Current

Dialectica

Sep 2024 - Dec 2025 (1 year 3 months)

Market Intelligence Strategic Consulting Private Equity Market Insights Market Industry Dynamics Market Research Competitive Landscape

B2B Marketing Manager, Healthcare

Colibri Group

Feb 2024 - Sep 2024 (7 months)

Appointed by senior leadership to revitalize a declining B2B healthcare brand and develop a strategic marketing plan reversing a three-year revenue downturn. Conducted market sizing and competitive analysis identifying $4.5M in new revenue opportunities, driving a 65% reallocation of financial resources toward product development.

Brand Strategy Cross Functional Collaboration Brand and Product Positioning Messaging And Positioning B2B Marketing Product Marketing Market Analysis Digital Marketing Customer Acquisition

Course Production Manager, Healthcare

Colibri Group

Jan 2019 - Feb 2024 (5 years 1 month)

Recruited by former SVP to establish operational frameworks and optimize processes in a newly created leadership role. Designed project management system operationalizing workflows that boosted on-time publication by 30% and quarterly revenue by 20%.

Project Management Workflow Optimization Content Management Copyright Law Budget Management Editorial Services Cross Functional Team Leadership Compliance Quality Assurance

Strategic Initiatives Manager

Colibri Group

Aug 2016 - Dec 2018 (2 years 4 months)

Served in a contract leadership role providing strategic marketing and operational guidance to refine brand positioning and lead retention campaigns.

Project Management Strategic Planning Executive Communication Healthcare Marketing Initiative Management Marketing Strategy

Director, Integrated Marketing & Service

Elsevier

May 2015 - Jul 2016 (1 year 2 months)

Appointed by SVP of Marketing to lead a B2B2C integrated marketing and services team managing a healthcare education portfolio representing 65% of company revenue. Directed end-to-end marketing strategy and team of specialized strategists executing integrated campaigns, achieving a 35% increase in ROI and 20% growth in engagement and conversions.

Campaign Strategy Customer Segmentation Customer Success Customer Success Management Branding Messaging And Positioning Messaging And Creative Assets Integrated Marketing Product Marketing Healthcare Education Campaigns Solution Selling Team Leadership

Marketing Director, Electronic Products

Elsevier

Feb 2012 - May 2015 (3 years 3 months)

Appointed by the Division President and SVP of Marketing to recalibrate strategy and brand positioning for a $50M+ portfolio, driving 10–12% annual revenue growth, exceeding industry standards. Overhauled visual identity, messaging, and sales enablement tools, driving double-digit growth, a 25% increase in retention, and a 20% reduction in churn.

Strategic Planning Brand Strategy Messaging And Positioning Revenue Growth Team Leadership Cross Functional Collaboration Pricing Strategy Customer Retention Product Positioning Messaging Strategy Sales Enablement

Executive Marketing Manager, Operations

Elsevier

Mar 2009 - Jan 2012 (2 years 10 months)

Appointed by the VP of Marketing to develop an operational strategy and optimization team to improve efficiency, sales training, and retention. Established marketing best practices, improving operational efficiency by 35% and reducing redundancies by 50%.

Operational Excellence Marketing Operations Process Improvement Sales Enablement Workflow Optimization Team Leadership System Implementation

Education

Degrees, certifications, and relevant coursework

University of Missouri – St. Louis

Bachelor of General Studies, English

Completed a Bachelor of General Studies with minors in English and Psychology and obtained a Certificate of Writing, focusing on technical and creative writing.