Open to opportunities

Kathy Mantz

@kathymantz

Message

Results-driven marketing executive with expertise in B2B strategy.

United States

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can lead innovative marketing initiatives and drive measurable results.

I am a seasoned marketing executive with extensive experience in steering B2B and B2B2C marketing strategies. My career has been defined by my ability to execute transformative marketing initiatives that drive revenue growth. I have a proven track record in market analysis and competitive assessment, leveraging data-driven insights to identify untapped opportunities and expand brand presence.

Throughout my career, I have developed innovative go-to-market strategies and optimized product portfolios, executing multichannel campaigns that significantly boost customer acquisition and retention. I pride myself on being a creative storyteller, adept at crafting compelling product narratives and customer-centric messaging strategies that engage target audiences. My leadership experience includes managing cross-functional teams to implement scalable marketing solutions that align with business objectives and consistently deliver measurable results.

Experience

Work history, roles, and key accomplishments

B2B Marketing Manager, Healthcare

Colibri Group

Mar 2024 - Sep 2024 (6 months)

Transformed B2B marketing strategy for a stagnant continuing education and training product solution, identifying $4.5M of new revenue opportunities. Influenced the reallocation of 65% of financial resources to scope and build a new competitive product, revitalize product brand and market presence, and expand reach into untapped markets.

B2B Marketing Product Marketing Market Analysis Digital Marketing Content Strategy SEO Google Ads Social Media Marketing Brand Management Customer Acquisition

Content Production Manager, Healthcare

Colibri Group

Jan 2019 - Feb 2024 (5 years 1 month)

Architected new project management system and cross-functional team workflows, identifying developmental inefficiencies and cost-control measures. Managed content quality, continuity, and compliance writing guidelines and standards per The American Psychological Association (APA) and The American Medical Association (AMA).

Project Management Workflow Optimization Content Management Copyright Law Budget Management Editorial Services Cross Functional Team Leadership Compliance Quality Assurance

Project Management Contractor

Colibri Group

Aug 2016 - Dec 2018 (2 years 4 months)

Delivered project schedules and strategic product marketing expertise in alignment with Chief Marketing Officer (CMO) and Healthcare General Manager (GM) directives. Ensured seamless execution and timely completion of high-priority initiatives.

Project Management Strategic Planning Product Marketing Executive Communication Healthcare Marketing Timely Completion Initiative Management Marketing Strategy

Market Consultant

Third Bridge

Aug 2016 - Dec 2018 (2 years 4 months)

Consulted for private equity clients, performing due diligence on investment opportunities and decision-making. Provided expert insights to inform strategic investment choices.

Market Research Due Diligence Investment Analysis Private Equity Strategic Consulting Data Analysis Financial Modeling Business Intelligence Client Management

Marketing Director, Integrated Marketing & Education Services

Elsevier

Jun 2015 - Jul 2016 (1 year 1 month)

Consistently achieved revenue goals for a healthcare education product portfolio, representing 65% of total company education business revenue. Transformed product marketing campaigns into strategic, integrated solution-based campaigns, fueling 10% growth of solution adoptions across the healthcare education sector.

Integrated Marketing Product Marketing Healthcare Revenue Growth Healthcare Education Campaigns Solution Selling Content Development Thought Leadership Team Leadership Market Expansion

Executive Marketing Manager/Director, Electronic Product Portfolio

Elsevier

Feb 2012 - May 2015 (3 years 3 months)

Executed full-scale transformational marketing strategy for assessment and testing product portfolio, launching new curriculum-based portfolio solutions and introducing new pricing models. Utilized insight-driven marketing strategies to introduce solution-based product portfolios, craft bold revisions to product narratives, re-define positioning, and create new customer-centric messaging platforms

Pricing Strategy Customer Retention Product Positioning Messaging Strategy Sales Enablement Curriculum Development

Executive Marketing Manager, Operations

Elsevier

Mar 2009 - Jan 2012 (2 years 10 months)

Headed the formation and implementation of marketing-wide best practice processes, using KPIs to iteratively improve effectiveness and monitor success. Developed and launched the first sales enablement portal and on-demand collateral fulfillment system, generating 30% savings in print costs.

Marketing Operations Process Improvement KPIs Sales Enablement Workflow Optimization Performance Management Team Leadership Strategic Planning System Implementation

Education

Degrees, certifications, and relevant coursework

University of Missouri – St. Louis

Bachelor of General Studies, English

Completed a Bachelor of General Studies with minors in English and Psychology and obtained a Certificate of Writing, focusing on technical and creative writing.