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Brianna Wiesenthal

@briannawiesenthal

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Product & Marketing Leader with 13+ years of experience.

United States

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and strategic growth.

I am a seasoned Director of Marketing with over 13 years of experience in driving digital innovation and product strategy across B2B and DTC industries. My career has been marked by a proven track record of launching products and optimizing customer experiences while managing cross-functional teams through the full lifecycle. I excel in translating strategic goals into actionable plans, ensuring alignment with customer needs and business KPIs.

Throughout my career, I have achieved significant milestones, such as increasing purchase events by 112% YoY and improving B2B conversion rates. My expertise in digital strategy, lifecycle management, and customer experience optimization has enabled me to develop and implement comprehensive marketing campaigns that enhance brand awareness and drive revenue growth. I am passionate about leveraging data-driven insights to inform product development and marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Manager

Current

Hudson Valley Lighting Group

Jan 2024 - Present (1 year 4 months)

Directed digital product strategy for DTC and trade platforms, achieving a 112% increase in purchase events YoY and a 4% improvement in B2B conversion. Managed CMS migration and digital dashboard rollout, enhancing customer portal features and streamlining UX.

Digital Strategy Product Management Marketing Automation Go To Market Strategy UX Design Data Analysis

Director of Marketing

Serendipity Labs

Jan 2023 - Jan 2024 (1 year)

Partnered with leadership to shape demand generation strategy across 35+ locations, driving lifecycle programs and new market GTM execution. Implemented Salesforce Marketing Cloud, increasing MQL velocity by 5% QoQ.

Demand Generation Salesforce Marketing Cloud Digital Marketing KPI Analysis Strategic Planning Campaign Management Budget Management

Senior Marketing Manager

Toll Brothers

Feb 2020 - Feb 2023 (3 years)

Directed a $4M annual marketing budget across four states, achieving 266% of FY22 sales target. Led go-to-market launches for 8+ communities and increased website traffic to 4.9M unique visits through SEO and content strategy.

Budget Management Go To Market Strategy SEO Content Strategy Sales Enablement Team Leadership Digital Marketing Campaign Optimization

Marketing Manager

Nuvance Health

Feb 2012 - Feb 2020 (8 years)

Executed digital transformation campaigns that increased web traffic by 695% and drove 8.5% growth in new patients. Launched digital retargeting campaigns generating over 500 patient conversions.

Digital Marketing Campaign Management SEO Data Analysis Marketing Strategy