Growth Marketing Manager

The challenge we’re solving:

In 2019, a group interested in driving innovation to support youth come together in a design process with young people across africa. Young people and africa say two key things:

1. Existing opportunities are fragmented. It’s difficult to know where to find opportunities and what opportunities will lead to meaningful progression.

2. There are not enough opportunities. Talent is distributed, but opportunities are not. Young people - especially marginalized - need more opportunities and equal access regardless of their situational circumstances.

Our contribution to the solution:
Yoma: a collaborative ecosystem approach for youth to learn, create impact and unlock livelihoods.

Yoma is a youth-centered ecosystem solution that enables youth to learn, create impact, and earn - by bringing together partners to support youth development. As an ecosystem solution, Yoma works with partners to create complementarity between the strengths and offerings of partner to build pathways for youth to build up the skills and experience necessary to unlock sustainable livelihoods for themselves and their communities. Underpinning the partners and the pathways is the integrating of a variety of scalable technology solutions, from social networking to learning and job platforms, all cohesively linked through a portable digital identity that verifies and connects skills and experiences gained across our expansive partner ecosystem.

The successful candidate will report into the Ecosystem Lead, Goodwall, to drive results for Yoma.

Goodwall (goodwall.io) is a mobile-first platform connecting Gen Z (16-26 year olds) to opportunity. We leverage technology and an ecosystem of purpose-driven partners to empower youth on their journey through the world of education & work to reach their full potential and make society better.

Goodwall has a mission to level the playing field for youth globally and through its social enterprise model it serves over 2 million youth from 150+ countries. We help those who don’t go to branded educational institutions showcase their talent, connect to a supportive community, access free skill building opportunities and connect to jobs, internships and scholarships.

Goodwall is disrupting how youth access opportunity and are assessed on their potential. Our innovative approach has had us selected most recently as a World Economic Forum Technology Pioneer Company in 2023, and recognition from various media including Fast Company, Forbes 30 under 30, CNN and others. Goodwall has become a strategic partner to Fortune 500s as well as governmental and IOGs such as the UN to make sure no youth is left behind.

Goodwall is a diverse multicultural team between Europe, Africa and Asia with operations in the US and LATAM. Goodwall is financially and strategically backed by leading investors. Goodwall has raised over $25M in funding from leading strategic and financial backers.

Why we need you?

To drive collaboration and increase the opportunities available to youth, and to increase youth’s activate engagement, Yoma is establishing a team that sits across partner organisations to deliver results for the shared programme. These teams will be called Yoma Hubs, in both South Africa and Nigeria. The team will be managed by Yoma partner, Goodwall, and work closely with many other partners including RLabs, UNICEF, SAP and GIZ to name a few. As Growth Marketing Manager, you will be responsible for the growth and adoption of Yoma by young people building up their skills and experiences.


What you’ll get up to

Your responsibilities will include, but not limited to:

• Develop innovative user acquisition strategies by involving young people as ambassadors to leverage network effects, promoting Yoma to a wider audience from the ground up.

• Strategize and oversee both organic and paid acquisition campaigns across Meta, Google Ads, LinkedIn, and Email, from ideation to optimization.

• Tailor strategies to enhance user acquisition, engagement, and retention within the African market.

• Collaborate with Yoma ecosystem partners to package and promote opportunities of significant value to the youth.

• Utilize data and analytics from the Yoma partnership ecosystem to make informed, data-driven decisions on outreach effectiveness and growth.

• Produce culturally relevant content for African audiences, working closely with content creators and designers, and optimize distribution for maximum engagement.

• Lead the reporting of marketing expenditures and budget, both internally and to partners, using a data-driven approach to discover new growth tactics and acquisition channels.

• Improve workflow efficiency through the optimization of processes, data analytics, and software integrations.

• Establish strategic partnerships with local organizations, influencers, and platforms to boost youth engagement and expand reach across Africa.

Requirements

Your Profile
A hands-on, organized professional who does not need layers above or below to deliver excellence with the following attributes:

• Digital Marketing Expertise: Proven success in user acquisition and engagement, with a history of effective campaigns and measurable achievements.

• Analytical Ability: Skilled in analyzing performance data to optimize strategies and improve ROI, making informed, data-driven decisions.

• Project Management: Capable of managing multiple projects efficiently, ensuring timely and budget-compliant delivery.

• Communication Skills: Strong verbal and written communication abilities, adept at collaborating with teams and influencing stakeholders.

• Marketing Tools Knowledge: Proficient with various marketing platforms (e.g., Meta, Google Ads, TikTok Ads, LinkedIn Ads) to execute targeted campaigns.

• Local Market Insight: Knowledge of the South African market and cultural nuances, tailoring strategies to local preferences.

• Creativity and Innovation: Creative thinker committed to innovation, exploring new ideas, and staying abreast of industry trends.

• Results-Focused: Focused on achieving KPIs and tangible outcomes, setting ambitious goals and iterating based on performance data.

• Adaptability: Flexible and resilient in fast-paced environments, maintaining focus on long-term objectives despite challenges.

• Excellence and Growth: Dedicated to high-quality work and continuous professional development, aiming for excellence in digital marketing.

• Travel: Willingness to travel within the African continent as needed.

What we offer:

• A mission you can be proud of and a meaningful fulfilling opportunity and responsibility to really impact the future of the next generation.

• To leverage cutting edge technology and work alongside globally leading organisations to achieve outside impact.

• Autonomy to manage your time and efforts to achieve our goals.

• A challenging, fast-moving environment working with an international team where change is constant and creativity is celebrated.

• A position with the potential to evolve as you acquire new skills, grow, influence and take on new responsibilities.

• Competitive compensation and a flexible work environment with a great team.

Apply on LinkedIn or email your resume/CV to [email protected] with subject “Growth Marketing Manager”