yoo-Kyung han
@yookyunghan
Strategic SaaS product leader with 22+ years of experience.
What I'm looking for
I am a strategic SaaS product leader with over 22 years of experience in aligning technology innovations with business objectives. My career has been marked by significant achievements, including driving $12 million in cost savings and a 25% increase in productivity through effective product vision and cross-functional leadership. I have a proven track record in enhancing user engagement and operational efficiency, particularly in my roles at AT&T and DIRECTV.
At AT&T, I spearheaded the design and implementation of the Big Data Lake platform, which maintained an impressive 99.9% uptime and facilitated over 1,000 data-driven business decisions monthly. My leadership in user experience transformation at DIRECTV resulted in a 20% increase in user engagement and secured a $5 million investment by aligning platform innovations with strategic business goals. I am passionate about fostering a culture of innovation and continuous improvement, ensuring that my teams deliver user-centered design solutions that drive business success.
Experience
Work history, roles, and key accomplishments
• Directed a global team of 50+ designers and engineers, establishing a customer-first design culture and implementing standards that improved design consistency by 30% across 5+ enterprise product lines.
• Executed iterative UX improvements through A/B and usability testing, collaborating with dev teams on semantic HTML/CSS/JS within SharePoint 2010/2013—leading to a 15% boost in user satisfaction scores.
Sr. Graphic Web Designer / Developer
SADA Systems Inc.
Jan 2014 - Sep 2014 (8 months)
• Led UX strategy across Microsite, conducting journey mapping and stakeholder interviews to drive redesigns that boosted satisfaction by 20% and task completion by 15%.
• Led cross-functional brand governance and asset development, reducing redundant design effort by 25% and improving visual consistency across marketing, sales, and product channels.
Owner/Creative Director
HANSGRAPHICART
Feb 2002 - Jan 2014 (11 years 11 months)
Strategized and executed thousands of design projects, achieving high client retention and acquisition rates, contributing to consistent annual revenue growth.
Education
Degrees, certifications, and relevant coursework
North Carolina A&T State University
Master of Business Administration, Business Administration
Pratt Institute
Master of Science, Visual Communication
Otis College of Art and Design
Bachelor of Fine Arts, Visual Communication
MIT PRO
Certification, AI integration, human-AI interaction, ethical framework
2025 -
Focus: Lifecycle design, AI integration, human-AI interaction, ethical frameworks
Tech stack
Software and tools used professionally
Snowflake
Tableau
SAS
D3.js
Microsoft Azure
Microsoft SharePoint
Gmail
Google Fonts
Adobe Fonts
Tailwind CSS
Figma
Adobe Photoshop
Adobe XD
Adobe InDesign
iD3
Jira
Angular Material
React
Vue.js
AngularJS
React-Vue
JavaScript
Python
HTML5
CSS 3
PowerShell
R Language
Blazor
Google Workspace
WordPress
Google Sheets
Microsoft Excel
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Microsoft Power BI
SQL
Adobe Dreamweaver
Google Ads
Availability
Location
Authorized to work in
Portfolio
https//hansdesigns.comSalary expectations
Skills
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