Gina Kovanda

Led and managed product design strategy, execution, and cross-functional alignment to deliver design solutions for external clients. Conducted user research, translated insights into actionable designs, and collaborated with stakeholders to ensure seamless product experiences.

Led strategy for multi-step user flows, driving cross-functional alignment and collaborating with product and engineering teams to develop iterative solutions. Conducted research and analysis to design wireframes and solutions for SaaS tools, catering to both authenticated and non-authenticated users.

Led UX strategy and design across 3 brands for fully responsive Shopify sites. Managed a team of 2 and presented UX direction in leadership meetings.

Founding member, lead UX representing goals, needs, and strategy. Managed complete ideation process, stakeholder needs, and user research.

Managed ideation, developed user personas, created prototypes, defined interaction behaviors, and full workflow interfaces for two government defense client products. Maintained external stakeholder relationships to understand goals and explain research results.

Conducted research with internal users, hosted workshops, validated outcomes of designed prototypes and solved for the warehouse team. Found ways for the internal team to be more efficient by leading ideation and UX activities to develop ideas, strategy, and improving communication.

Created leads by developing marketing campaigns, along with hosting webinars. Led marketing efforts and managed lead generation strategies.

Worked with external clients to understand their goals, design prototyping and explain research results translating into final designs. Validated concepts with user testing tools, surveys, while developing user personas, from wireframes to full workflows.

Led Design for Admissions marketing efforts with 2 direct report designers. Conceptualized, designed and developed communication to promote and attract potential student base for print and web campaigns.

Designed and developed user-centric intuitive interfaces for the video hub product that was data-driven while conducting user interviews with coaches and athletes. Created and prototyped assets that Hudl brands use for promotion, online presence.

Developed curriculum and lectures within graphic / web design discipline. Created projects based on content and assisted in critiques, brainstorming, design, and development of student assignments while maintaining grades.

Managed UX and UI design for over 6 internal companies within an agile development process including EliteForm and Beehive. Designed and developed all creative promotional marketing design work including design and web development, trade show presence, and social media.

Conceived and designed landing pages and internal brand websites including front-end development, internal and external demos, marketing web ads, and developed marketing communications. Developed and maintained email campaigns for internal brands.

Completed a Bachelor of Fine Arts degree, focusing on foundational artistic principles and practices. Gained comprehensive knowledge and skills in various art disciplines.

Obtained an Associate's Degree from Central Community College. This program provided foundational knowledge and skills in a specific field of study.