Nikki Ziegler
@nikkiziegler
Experienced designer with 10+ years in building digital products.
What I'm looking for
I am an experienced, energetic, and driven designer with over 10 years of expertise in building intuitive and scalable digital products. My approach combines smart UX with systems thinking, ensuring that every design decision is rooted in user needs and business goals. Currently, I serve as a Senior Product Designer, where I lead end-to-end design processes, from user research to high-fidelity UI design, collaborating closely with leadership and engineering teams to deliver impactful MVPs.
Throughout my career, I have successfully established design systems and defined processes that bridge the gap between design and development. My work has included leading digital solutions strategies for high-profile clients such as Acura, Mercedes-Benz, and Lexus, where I focused on creating actionable roadmaps that align with business objectives. I take pride in my ability to improve customer experiences, as demonstrated by my efforts that resulted in an 8% increase in customer conversion through refined design processes.
Experience
Work history, roles, and key accomplishments
Design Director
Armoire
Aug 2023 - Present (1 year 9 months)
Led end-to-end design for core product flows, from user research to high-fidelity UI design and developer handoff. Collaborated closely with leadership, engineers, and customers to iterate and ship MVP. Established a design system and defined design to dev, dev to QA processes.
Digital Solutions Strategist
Maritz Automotive
Aug 2022 - Aug 2023 (11 months)
Led discovery and strategy for digital products that bridged business goals with actionable roadmaps. Worked on tech-based strategies for clients including Acura, Mercedes-Benz, and Lexus.
UX Designer
ConsumerAffairs
Nov 2021 - Sep 2022 (10 months)
Improved customer conversion by 8% by simplifying signup and refining account screens. Created a design system within Figma and established design processes.
Sr. UI/UX Designer
Capital One
Mar 2019 - Jul 2019 (4 months)
Partnered with the product owner and developers to solve complex business problems and design new features on Capital One’s card site acquisition pages. Documented the team’s design to development handoff process.
UI/UX Design Consultant
Shockoe.com
Feb 2016 - Sep 2016 (7 months)
Worked with clients and internal teams to provide user-centered cross-platform apps. Clients included American Express, 21st Century, and Southeastern Grocers.
Digital Experience Director
automätik
Oct 2014 - Oct 2021 (7 years)
Worked with clients to create digital experiences supporting their training programs and events while managing tech-based project timelines and vendors. Clients included Jaguar Land Rover, Alfa Romeo, Toyota, and Volkswagen.
Art Director
CellTrust Corp.
May 2012 - Dec 2014 (2 years 7 months)
Rebranded, developed, and maintained marketing collateral and website. Developed brand identities and UI for 4 SecureSMS products.
Lead Designer/Project Manager
Z2 Media, Inc.
Apr 2010 - Apr 2012 (1 year 11 months)
Oversaw projects, designed/prototyped sites, and implemented frontend development while collaborating with a .NET programmer and an SEO strategist.
Education
Degrees, certifications, and relevant coursework
Pennsylvania College of Art & Design
BFA, Graphic Design
2004 - 2008
Completed a Bachelor of Fine Arts in Graphic Design, focusing on user-centered design principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
nikknakkdesign.comPortfolio
nikknakkdesign.comSalary expectations
Social media
Job categories
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