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Terri Lowry

@terrilowry

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Senior Director of UX Design | UI Creative Director | Creative Design + Brand Consultation

United States

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What I'm looking for

Seeking a challenging role that leverages my expertise in user experience design, design thinking, and product strategy to drive business growth and improve brand consistency.

As a seasoned Senior Director of User Experience Design, I bring a unique blend of creative vision, strategic leadership, and data-driven decision-making to drive exceptional results. With a proven track record of building and leading high-performing teams, I excel at designing world-class creative solutions that exceed expectations and amplify brand value.

My expertise spans a wide range of areas, including budgeting, creative consultation, customer insights, design concepts, design software, design thinking, experience design, interaction design, product design, product development, product management, product strategy, team building, team development, user interface design, user research, and visual design.

Throughout my career, I have consistently demonstrated my ability to drive results-oriented solutions, improve brand consistency, and eliminate fragmented approaches. I am passionate about collaborating with cross-functional teams to streamline product experiences, improve brand consistency, and drive business growth.

Experience

Work history, roles, and key accomplishments

Senior Director of UX Design

Optum

Sep 2023 - Jan 2024 (4 months)

Led a 20-member team to enhance user experience across Optum.com, achieving a 58-point increase in NPS scores by optimizing navigation and search functionalities. Developed a design standard adopted across multiple brands.

User Experience Design Design Thinking Team Leadership Adobe Experience Manager User Research Product Management Design Systems Customer Insights Interaction Design

UI Creative Director

Apr 2022 - May 2023 (1 year 1 month)

Drove cross-functional leadership to define visual and interaction designs, achieving $3 million in funding for future brand strategies and enhancing brand awareness across digital platforms.

Design Systems Prototyping Brand Strategy Usability Testing Visual Design Team Building Interaction Design Creative Direction

Senior UX Design Manager

Jun 2021 - Apr 2022 (10 months)

Restructured a global team to support a growing product portfolio, improving adoption rates and increasing revenue through optimized UI/UX designs and A/B testing.

UX Design Team Management A B Testing Revenue UX Mobile App Design Customer Insights Product Development Visual Design

Founder & Creative Director

Thallo Design

Apr 2014 - Jun 2021 (7 years 2 months)

Led rebranding initiatives for various clients, applying strategic methods to enhance brand identities and increase profitability for underrepresented businesses.

Brand Strategy Market Research Creative Direction Client Management Team Leadership Social Media Strategy Advertising

Board of Directors

AIGA San Diego

Sep 2017 - Feb 2021 (3 years 5 months)

Served as Design for Good and Social Media Director, significantly increasing engagement and outreach for the San Diego chapter.

Social Media Management Community Engagement Design Event Coordination Brand Awareness Digital Marketing Content Creation Team Collaboration

Senior Art Director

Petco

May 2011 - Apr 2014 (2 years 11 months)

Oversaw art direction across multiple departments, leading to significant revenue increases through modernized brand design and integrated marketing campaigns.