Abby Lawson

Led a global team of multidisciplinary designers, driving the overall design strategy for SaaS, B2B, D2C, mobile, and eCommerce projects, resulting in cohesive and innovative design solutions. Oversaw the end-to-end design process across multiple projects, from research and concept development to execution, testing, and iteration, ensuring high-quality outcomes and user satisfaction. Standardized

Led UI/UX strategy and optimized user experiences through cross-functional collaboration, aligning design initiatives with business objectives to improve user satisfaction and engagement. Mentored and coached designers, fostering skill development and integration into the broader design process, leading to a more cohesive and high-performing team. Advocated for UX design to stakeholders, securing

Led the redesign of REMAX’s website, mobile apps, custom CRM, and CMS, driving a 112% traffic increase and 73% rise in unique visitors. Managed end-to-end project delivery, overseeing design leadership, operations, and resource allocation. Achieved zero turnover while fostering a collaborative and high-performing design team.

Spearheaded the end-to-end design process from ideation to implementation, working closely with cross-functional teams to define user requirements and create innovative solutions. Conducted user research and usability testing to ensure product designs met user needs and business goals, leading to enhanced product usability and increased customer engagement. Developed and maintained scalable design

Managed cross-department projects, coordinating design, engineering, content strategy, branding, and scheduling to meet project deadlines and objectives. Ensured adherence to branding standards, advised a team of designers and developers, and played a key role in their professional development and growth. Enhanced communication and collaboration across multiple offices and teams throughout the uni

Designed intuitive and visually appealing user interfaces for web and mobile applications, resulting in improved user engagement and satisfaction. Collaborated with developers, product managers, and marketing teams to ensure alignment and successful execution of design projects. Implemented streamlined processes that improved collaboration between student and staff designers and engineers, enhanci

Studied Product Design at Colorado State University. Gained expertise in creating meaningful digital experiences and user-centered solutions.