Yomeri Recio

Lead marketing technology, customer data, and omnichannel activation strategy across Medicare, Medicaid, Commercial, and Acquisition lines of business, with HIPAA-compliant governance for campaign operations. Direct platform modernization, measurement, governance, and enterprise personalization enablement across Adobe and Salesforce marketing/data platforms.

Built and trained a segmentation team and established audience development standards and operating model improvements. Implemented campaign framework and variable logic systems and established Salesforce governance frameworks to strengthen platform integrity and regulatory compliance.

Led enterprise audience segmentation strategy and partnered with IT and Marketing to implement Adobe Campaign Classic and drive enterprise marketing automation platform launch. Managed Agile project delivery and cross-functional execution to improve deployment efficiency, reduce errors, and accelerate approval cycles.

Partnered with IT and Marketing to design and build the Customer Marketing DataMart, establishing the foundational audience data model for cross-channel campaign execution. Scaled DataMart capabilities for omnichannel segmentation and produced documentation to support platform adoption and compliance.

Supported campaign segmentation and execution for member, broker, and employer-facing communications by translating campaign objectives into audience criteria and targeted outreach logic. Partnered with Marketing and IT to define data requirements to enable campaign execution.

Supported compliant marketing execution across national pharmaceutical brand initiatives. Coordinated campaign work to support regulated brand marketing activities.

Built the organization’s first customer database and launched integrated database marketing strategies to grow venue attendance through consistent sellouts. Transformed paper records into targeted customer profiles and led telemarketing and integrated email/promotional campaigns using customer segmentation.

Analyzed healthcare and pharmacy claims data to support cost control, utilization management, and reporting across multiple lines of business. Produced reports and data visualizations and partnered with stakeholders to interpret insights for operational and clinical decision-making.

Earned a Master of Science in Business Intelligence at Full Sail University.

Earned a Bachelor of Science in Bioinformatics from the College of Staten Island (City University of New York).