Open to opportunities

Reem Eid

@reemeid

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Commercial and digital marketing leader driving omnichannel growth, product launches, and data-backed revenue strategy.

United States

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What I'm looking for

I’m looking to lead commercial strategy and digital marketing where I can own product launch execution, omnichannel growth, and KPI-driven performance optimization—partnering closely with cross-functional teams to deliver measurable revenue impact.

I’m a strategic, data-driven marketing and commercial leader with 10+ years of experience supporting product launches, market development, and go-to-market strategy across pharma, medical devices, and consumer sectors. I translate market insights into actionable commercial strategies that drive revenue growth.

In my current role as Senior Marketing & E-Commerce Director, I lead end-to-end commercial and marketing strategy, aligning digital initiatives with business growth objectives. I own launch planning and execution, develop commercial KPIs, and use performance insights to guide strategic decisions across North America and international markets.

I bring deep cross-functional partnership across clinical, regulatory, and executive stakeholders—strengthening launch readiness, operational efficiency, and risk mitigation. Across consulting and project-focused experience, I’ve led omnichannel customer acquisition and retention through paid media, SEO, email, and social, while continuously optimizing customer journeys with analytics and A/B testing.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Director

Current

Syreem

Nov 2023 - Present (2 years 5 months)

Led end-to-end commercial and marketing strategy, aligning digital and go-to-market initiatives to business growth objectives. Drove product launch planning and omnichannel customer acquisition/retention using KPIs and performance insights across paid media, SEO, email, and social.

Go To Market Planning Paid Media SEO Email Marketing KPIs Performance Analytics Customer Acquisition A B Testing

Current

Senior Marketing & E-Commerce Director

Current

Syreem

Nov 2023 - Present (2 years 5 months)

Led end-to-end commercial and marketing strategy, aligning digital and go-to-market initiatives with business growth objectives. Owned launch planning and omnichannel acquisition and retention strategy across North America and international markets.

Commercial Strategy Go To Market Planning Paid Media SEO Email Marketing Performance Analytics Stakeholder Management

Current

Senior Marketing Manager

Current

ReBloomR

Nov 2023 - Present (2 years 5 months)

Advised on commercial strategy and marketing effectiveness to support brand growth and product lifecycle decisions. Analyzed performance metrics to improve ROI, and supported product launch/discontinuation strategies in alignment with business goals.

Commercial Strategy Marketing Effectiveness Product Lifecycle Management Performance Analytics ROI Optimization Product Launch Strategy Stakeholder Engagement

Business Analyst III

ACS at Xcel Energy

Dec 2022 - Dec 2023 (1 year)

Delivered executive-level reporting and performance analysis to support strategic planning and investment decisions. Managed forecasting, KPIs, and risk assessment across large-scale initiatives to strengthen data and operational performance visibility.

Executive Reporting Forecasting KPIs Risk Assessment Data Analysis Strategic Planning Operating Performance

Project Controls Specialist

Pinnacle Technical Resources at PPL

Oct 2019 - Nov 2022 (3 years 1 month)

Managed budgets, forecasts, and performance metrics to support strategic planning and execution. Identified risks, delivered data-driven insights to leadership, and built scalable processes to improve operational efficiency and reporting accuracy.

Budgeting Forecasting Performance Metrics Data Insights Process Improvement Reporting

Senior Project Manager

Sposto Interactive Media

Apr 2018 - Oct 2018 (6 months)

Led cross-functional teams delivering integrated marketing and digital initiatives aligned to client business goals. Managed website and campaign development and ensured timely execution of multi-channel marketing programs.

Project Management Cross functional Leadership Integrated Marketing Website Development Campaign Management Digital Marketing

Digital Communications Strategist

Firework Consulting Group

Dec 2015 - Jul 2017 (1 year 7 months)

Developed integrated marketing and communications strategies for global clients. Led SEO/SEM and demand generation initiatives, using market insights and analytics-driven recommendations to optimize campaign performance.

SEO SEM Demand Generation Integrated Marketing Campaign Optimization Marketing Analytics Market Intelligence Brand Awareness

Marketing Project Manager

B. Braun Medical Inc.

Jan 2010 - Dec 2015 (5 years 11 months)

Supported commercial marketing and product launch initiatives within a global medical device organization. Executed integrated digital campaigns to drive revenue growth, managed a 2,000+ page website ecosystem and content strategy, and delivered analytics to guide marketing and commercial decisions while aligning with product and regulatory needs.

Medical Device Marketing Product Launch Integrated Marketing Digital Content Strategy Performance Analytics Cross Functional Collaboration