Juan Pineda

I’m a Salesforce Marketing Cloud and Data Cloud Architect with 9+ years of experience leading enterprise marketing technology, customer data, and digital transformation initiatives across healthcare, finance, retail, energy, government, travel, and nonprofit sectors. I translate complex business requirements into scalable, high-performing solutions that improve customer experiences and enable data-driven decision making.

In my current role as MarTech Subject Matter Expert at NRG Energy, I serve as strategic and technical authority across Salesforce Marketing Cloud, CRM, customer data, integrations, and automation. I lead architecture reviews, platform governance, solution design, and stakeholder alignment, driving optimization through scalable automation, segmentation, and data-driven marketing strategies.

Previously at MITRE, I architected regulated-environment Salesforce Marketing Cloud solutions and led Salesforce Data Cloud implementation efforts. I designed CRM-to-Marketing Cloud integration frameworks with APIs and real-time synchronization, built personalized experiences using AMPscript and SSJS, and delivered sophisticated customer journeys with Journey Builder, Einstein capabilities, behavioral triggers, and audience segmentation.

Earlier, I delivered Salesforce Marketing Cloud consulting and implementation work as a Salesforce Consultant, and I managed end-to-end lifecycle marketing programs as a Senior Campaign Manager. Across roles, I’ve emphasized governance standards, development best practices, and mentoring to improve scalability, maintainability, and operational efficiency.