Christina Simonetti
@christinasimonetti
Marketing Operations leader building scalable PMO frameworks and Asana systems to align cross-functional teams and deliver complex campaigns.
United StatesWhat I'm looking for
I’m a Marketing Operations leader with 10+ years of experience building scalable PMO frameworks, designing intake and workflow systems, and driving cross-functional alignment across high-velocity marketing organizations. I’m calm under pressure and deeply organized—especially when the goal is operational clarity for creative and analytical teams.
As Program Director and Head of Project Management, I built and scaled marketing operations infrastructure for a full-service agency managing 50+ client programs across SaaS, healthcare, financial services, and consumer verticals. I architected standardized timelines, Gantt frameworks, workflow governance, and clear ownership structures that enabled consistent execution across 30+ service lines.
I led enterprise implementation of Asana, integrating project delivery, staffing architecture, and financial tracking into a unified system, and drove adoption across cross-functional teams. I also implemented Workamajig to unify project management, resource planning, and financial reporting, and designed structured intake systems that reduced ambiguity and improved scoping accuracy—boosting PM team productivity by 40% through workflow redesign and streamlined processes.
Earlier in my career, I led Ad Operations & Technology work across banking, education, and retail clients, serving as a senior operational lead across media, analytics, and strategy. I managed offshore partnerships, aligned media billing with Finance and Legal, and acted as an SME for ad tech infrastructure, tagging strategy, and measurement governance—always focused on making systems reliable, measurable, and ready for scale.
Experience
Work history, roles, and key accomplishments
Program Director (Project Mgmt)
TribalVision
Nov 2021 - Present (4 years 6 months)
Built and scaled the marketing operations infrastructure for a full-service agency managing 50+ client programs across multiple industries, standardizing timelines, Gantt frameworks, workflow governance, and ownership structures. Led enterprise Asana implementation and integrated project delivery, staffing, and financial tracking into a unified system, while reducing inbound request ambiguity and
Associate Director, Ad Ops & Tech
Trilia Media
Jan 2020 - Nov 2021 (1 year 10 months)
Served as senior operational lead across media, analytics, and strategy for banking, education, and retail clients, standardizing onboarding processes for new clients, media platforms, and technical integrations. Acted as agency SME on ad tech infrastructure, driving tagging strategy and measurement governance while partnering with Finance and Legal on billing and vendor agreements.
Manager, Ad Ops & Technology
Trilia Media
Sep 2018 - Jan 2020 (1 year 4 months)
Managed advertising operations and technical delivery, overseeing scalable operational frameworks for offshore partnership scope, billing, and performance standards. Maintained cross-functional alignment with Finance and Legal to ensure media billing, vendor agreements, and technology stewardship supported ongoing client delivery.
Ad Operations Specialist
Havas Media
Mar 2018 - Sep 2018 (6 months)
Managed high-volume campaign execution across multiple brands, ensuring delivery accuracy and cross-platform performance alignment. Supervised and QA’d analyst workstreams and served as a cross-functional liaison across media planning, analytics, and publisher partners to resolve implementation and reporting issues.
Built and executed digital campaigns at scale, collaborating with Engineering and Ad Solutions to deliver custom advertising products and resolve technical implementation challenges. Led onboarding and mentorship for Ad Ops interns and new hires to strengthen team capability and operational consistency.
Education
Degrees, certifications, and relevant coursework
Tufts University
Bachelor of Science, Cognitive and Brain Science
Earned a Bachelor of Science in Cognitive and Brain Science from Tufts University.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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