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Lyndsey Acheson

@lyndseyacheson

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Strategic marketing and commercialization leader building measurable omnichannel growth systems.

United States

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What I'm looking for

I’m looking to lead marketing and commercialization strategy where I can build scalable omnichannel systems, align cross-functional teams, and deliver measurable revenue and engagement outcomes—especially in healthcare or growth-stage SaaS.

I’m a strategic marketing and commercialization leader with 15+ years of experience helping healthcare, SaaS, retail, and consumer organizations scale customer engagement and commercial outcomes. I’m known for bringing structure to ambiguity, aligning cross-functional teams, and building the systems that turn strategy into measurable results.

Most recently at Phreesia, I served as ASSOC DIRECTOR, CLIENT SOLUTIONS, directing enterprise healthcare engagement programs supporting $160M in annual revenue across 70+ organizations. I led 120+ annual omnichannel programs, scaled a multi-disciplinary organization of 15 direct reports, and redesigned operating model workflows to support 35% YoY growth without incremental headcount.

Earlier, I led client solutions and integrated marketing across healthcare, retail, and B2B portfolios, and served as Director of Marketing for a $9B health system spanning seven hospitals. I’ve repeatedly improved performance by connecting engagement outcomes to revenue growth through governance, executive reporting, and disciplined operating model design.

Experience

Work history, roles, and key accomplishments

Assoc Director, Client Solutions

Phreesia

Oct 2023 - May 2026 (2 years 7 months)

Directed enterprise healthcare engagement programs supporting $160M in annual revenue across 70+ life sciences, pharma, device, and healthcare organizations. Scaled a team of 15, redesigned workflows to enable 35% YoY program growth without incremental headcount, reduced average launch timelines by 20 days, and cut medical/legal review escalations by 80%.

Healthcare Engagement Omnichannel Strategy Client Solutions Team Leadership Compliance Governance Performance Analytics Revenue Growth Patient Engagement

Lead, Client Solutions

Phreesia

Mar 2022 - Oct 2023 (1 year 7 months)

Managed a strategic healthcare and life sciences client portfolio, driving 22% YoY revenue growth through integrated go-to-market planning and cross-functional commercialization strategy. Architected scalable omnichannel engagement approaches using EHR-integrated targeting and therapeutic-category segmentation, including an oncology initiative that increased screening likelihood 5.3x.

Healthcare Commercialization EHR Integrated Targeting Omnichannel Activation Segmentation Strategy Go To Market Planning Cross Functional Collaboration Performance Measurement

Director of Client Services

The Creative Dept

Feb 2019 - Mar 2022 (3 years 1 month)

Directed integrated marketing and customer engagement strategy across healthcare, retail, and B2B portfolios, aligning campaign execution to business and revenue objectives. Built an omnichannel center of excellence and transformed workflows to improve profitability by ~30%, while reducing cost per sales lead by 50%+ through audience targeting and testing.

CRM Marketing Automation Paid Media Optimization Customer Engagement Strategy Stakeholder Management

Director of Marketing

Bon Secours Mercy Health

Jun 2018 - Feb 2019 (8 months)

Led regional marketing and engagement strategy across seven hospitals within a $9B healthcare system, aligning service line growth priorities with patient acquisition initiatives. Accelerated regional awareness by increasing unaided awareness by 4 points YoY through integrated omnichannel campaigns and advised leadership on brand strategy and competitive positioning.

Healthcare Marketing Patient Acquisition Brand Strategy Market Planning Reputation Management

Sr Marketing Manager

Luxottica

Apr 2015 - Jun 2017 (2 years 2 months)

Directed digital marketing strategy and ~$10M annual media investment for LensCrafters, overseeing enterprise acquisition and engagement initiatives across 900+ locations. Led commercialization efforts across CRM, eCommerce, analytics, and operations, contributing to +4% sales growth and improved media efficiency, and launched Clarifye with provider/consumer adoption exceeding goals by 17%.

Digital Marketing Media Planning CRM Strategy Ecommerce Analytics Commercialization Customer Acquisition Performance Marketing

Marketing Manager

Luxottica

Jan 2013 - Apr 2015 (2 years 3 months)

Developed enterprise marketing initiatives across in-store, web, CRM, and digital channels, driving +4% sales growth and improving store traffic by 11 points. Spearheaded experiential and partnership marketing activations (Sundance Film Festival and Oakley collaborations) to improve engagement and revenue performance.

Integrated Marketing CRM Audience Targeting Experiential Marketing Partnerships Performance Measurement