Ryan McElwain

Led all marketing strategy and execution across two merged B2B SaaS brands as the sole marketing resource, owning systems, reporting, and campaign delivery end to end. Built a Next.js prospect-intelligence app, designed a BigQuery attribution database, architected HubSpot and revenue-ops in Salesforce, and deployed LLM- and Zapier-based automation while managing $500K+ annual marketing P&L.

Built and managed a 6-person team executing paid search and paid social campaigns, owning strategy, budget allocation, and performance optimization. Drove P&L accountability for digital marketing services and grew revenue 55% through account management and upsell initiatives while improving client reporting and automation for Customer Success.

Managed enterprise and strategic accounts as the primary liaison between Customer Success and product development. Directed paid search and paid social for key clients and helped translate client needs into product and execution priorities.

Managed a client portfolio generating $1.8M+ in annual revenue and increased revenue 55% through consultative relationship building and strategic expansion. Partnered with engineering and product to address platform gaps and built a QBR framework adopted across Customer Success.

Managed 120+ dealership accounts and a $2.4M annual advertising portfolio across paid search, display, remarketing, and social, delivering measurable ROI through data-driven optimization. Maintained Salesforce records, resolved high-risk client situations with sales teams, and collaborated with OEMs, agencies, and dealership groups on integrated marketing initiatives.

Led a development team delivering React Native mobile applications and front-end solutions. Introduced agile methodology that improved delivery timelines while driving product execution from discovery through delivery.

Earned a B.S. in Business Administration from Rockhurst University.