Daiquiri Rosen

Rebuilt CRM audience architecture, generating 30% more sales-qualified leads with 15% higher conversion. Implemented omnichannel campaigns delivering 200%+ YoY revenue growth and cut creative reviews from 8 rounds to 2.

Fixed an underbid and understaffed client engagement, rebuilding the scoping framework and correcting numbers to improve net profit margin from under 10% to 20%. Delivered 100% of integrated healthcare campaigns on time across SFMC.

Generated a 60% improvement in audience segmentation accuracy by creating an enterprise data dictionary, data flow map, and updated system architecture. Eliminated campaign launch delays across four business units and trained teams in SFMC with Einstein AI.

Deliberate 1-year break following severance, focused on non-profit volunteer work and professional upskilling.

Built and owned HubSpot CRM including data infrastructure, lead scoring, SLAs, and automated multi-channel campaign infrastructure. Achieved 100% platform adoption and launched the HubSpot partner program, generating 15% incremental revenue.

Created role-specific training paths and oversaw training completion to deliver 100% AEM platform adoption for the Walgreens account. Generated an average of 25% more YoY campaign revenue for five other clients and authored SFMC certification training.

Directed a cross-functional internal agency team driving digital customer acquisition, catalog management, and retention across B2B and D2C channels. Recovered $1M+ in abandoned revenue and secured 300+ net new corporate accounts within 6 months.

Took over a stalled multi-channel MS Dynamics 365 migration mid-stream and got every journey live before the seasonal deadline. Defined strategy, built customer journeys, workflows, templates, content, and custom triggers, and handed over 40 campaigns with full client training.

Over a 19-year career, generated 20% customer acquisition growth and 36% churn reduction by designing and implementing a marketing infrastructure based on data-driven insights. Served as Office of Privacy compliance lead for Boost Mobile for 5 years with no infractions.

Bachelor of Science in Marketing from Kansas State University.

Salesforce Certified Marketing Cloud Email Specialist certification.

Demandbase ABX Certified (Account-Based Experiences) certification.

HubSpot Inbound Marketing Certified certification.

Advanced Google Analytics IQ Certification.

SEO & Analytics Certifications from LinkedIn Learning.

Change Management Foundations certification from LinkedIn Learning, covering Prosci/ADKAR.