Suchir Sen

Led CDP-driven marketing analytics and customer data modernization, increasing audience reach 26% and improving engagement and retention execution across 7+ channels. Built segmentation governance that reduced data loss/reach gaps from 18% to 3%, accelerated creative/content workflow delivery speed 40%, and cut GenAI translation cycle time 75%.

Optimized marketing delivery processes and operating models by establishing agile delivery frameworks and Centers of Excellence, improving cross-functional collaboration and governance. Redesigned go-to-market operating procedures to increase launch velocity 20% and strengthen alignment across Product, Sales, Marketing, and Operations.

Applied predictive modeling and segmentation to deliver 40% YoY improvement in engagement rates and enable more targeted customer communications. Led full-funnel onboarding and retention programs for Xbox subscription products, improving customer lifecycle performance 15% and launching lifecycle marketing journeys with tailored messaging and behavioral triggers (integrated with Adobe Audience Mana

Accelerated campaign velocity 40% through end-to-end process optimization and agile marketing delivery frameworks, enabling faster execution and more efficient campaign deployment. Built scalable lead generation and enrichment workflows and established intake/delivery governance, improving turnaround time for cross-functional marketing requests 20% while modernizing experimentation and lifecycle e

Directed creation of a marketing data catalog and quality framework with rules-based alerting, improving data reliability and campaign decision-making. Integrated behavioral and telemetry data from Windows, Surface, Xbox, and Studios into a centralized customer database for near real-time data activation, scaled delivery operations for 50+ members, and delivered 20% YoY cost savings through proces

Built and led a 30-member data and analytics team to develop customer master datasets and CLV scoring models, enabling more targeted engagement, improved retention strategies, and higher-value audience prioritization. Activated high-value gamer segments and genre affinities for Xbox lifecycle campaigns and established KPI frameworks to measure performance and guide optimization.

Completed an Executive Development Program at the University of Washington’s Michael G. Foster School of Business.

Earned a Bachelor of Engineering in Computer Science from National Institute of Technology, Tiruchirappalli.