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Vinicia Mascarenhas

@viniciamascarenhas

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Innovative product strategy and communications leader with 20+ years experience.

United States

Message

What I'm looking for

I am seeking a role that fosters collaboration, innovation, and growth opportunities in product strategy and communications.

I am an innovative and data-driven professional with over 20 years of experience in guiding product messaging, development support, and market strategies across various sectors, including legal tech, B2B SaaS, and government. My proven track record in cross-functional leadership allows me to collaborate effectively with engineering, design, sales, and executive teams to translate user insights into high-impact solutions.

Throughout my career, I have excelled in lifecycle communications, user experience alignment, and applying analytics to optimize outcomes. I thrive in fast-paced, ambiguous environments that require agility, creativity, and accountability. My recent role as Business Attraction & Development Administrator for the City of North Port has further honed my skills in synthesizing economic data into actionable product requirements and enhancing stakeholder engagement through innovative tools.

Experience

Work history, roles, and key accomplishments

Current

Business Attraction & Development Administrator

Current

City of North Port

Sep 2022 - Dec 2024 (2 years 3 months)

Collaborated with city leadership and technology partners to enhance user-informed tools for site development. Created a digital newsletter for stakeholder engagement, scaled to over 10,000 users. Provided analytics for healthcare infrastructure rollouts and acted as a proxy product owner to streamline business processes.

Product Development Stakeholder Engagement Data Analysis User Experience Design HubSpot Project Management Communication Strategy Regulatory Compliance

Marketing & Communications Manager

U.S. Submergent Technologies (USST)

Oct 2020 - Apr 2022 (1 year 6 months)

Partnered with engineering to position new features in the market and developed materials for product onboarding. Created brochures and case studies that contributed to B2B pipeline growth. Utilized customer feedback to refine messaging and implemented campaign metrics for performance improvement.

B2B Marketing Onboarding Customer Feedback Analysis Google Ads CRM Positioning Performance Metrics Team Collaboration

Communications Manager

ViaPath Technologies

May 2016 - Jan 2020 (3 years 8 months)

Managed external communications for SaaS rollouts across global regions. Collaborated with product and legal teams to ensure compliance during launches. Developed narratives for software features to enhance user adoption and led strategies for technology incidents.

Regulatory Compliance Product Adoption Strategies Technical Messaging Incident Management Communication Strategy

Education

Degrees, certifications, and relevant coursework

Frostburg State University

Bachelor of Science, Political Science, Criminal Justice

1995 - 1999

Grade: 3.25/4.0

Graduated with a Bachelor of Science in Political Science and a Bachelor of Science in Criminal Justice Studies. Achieved an overall GPA of 3.25/4.0, demonstrating a solid understanding of political systems and criminal justice frameworks.