Toks Oriola

Led the 2024 modernization strategy for seven high-impact, public-facing IRS applications, enhancing usability and driving a measurable increase in user satisfaction. Directed the complete overhaul of the IRS.gov website, delivering a flexible, decoupled architecture and centralized content hub that increased site responsiveness and improved stakeholder content governance across departments.

Designed and developed the product roadmap for a new online career tool, resulting in over 5,000 new subscribers in one year of launch. Managed a multifunctional team of 12+ members on product development work, including web developers, creative services, and education/research departments.

Led the marketing business unit in a cross-departmental task force to streamline digital communications and reinforce the company's competitive advantage. Developed pricing strategy and implementation for 3 product launches through A/B testing, user research, and internal cost analysis, resulting in 26% net new revenue within the first 3 months of execution.

Supported the launch of 2 new certification programs and 1 accreditation product that resulted in a 15% reduction of certification expenses for 60 hospital CNOs. Created profit-driven marketing campaigns and retention programs for the nurse credentialing center that resulted in a 15% membership increase year-over-year.

Managed and coordinated the production of television, radio, and print advertisements for 50 plus campuses country-wide on a $160,000 monthly budget. Strengthened SEO campaigns and recommended new PPC/PPL optimization strategies that increased the organization's quality of leads and conversion rates by 17%.

Focused on business strategy, marketing research, and marketing communication. Gained expertise in developing comprehensive business plans and go-to-market strategies.

Double majored in Business Administration and E-Business. Developed a strong foundation in business principles and digital commerce.