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Lee Boone

@leeboone

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I drive B2B product launches, ABM campaigns, and sales enablement that grow pipeline.

United States

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What I'm looking for

I'm looking to lead B2B product marketing, go-to-market, ABM, and sales-enablement work where I can turn customer and market insights into stronger positioning, launches, pipeline growth, and product adoption.

I've led B2B go-to-market launches and ABM campaigns for Trella Health, CivicPlus, Activated Insights, M-Files, and CRMNEXT. My work turns product roadmaps, market research, and buyer insights into messaging, channel plans, and launch assets that help Sales create qualified pipeline.

I build enablement playbooks, battlecards, training, dashboards, and KPI reporting that improve seller readiness, deal velocity, and campaign efficiency. I also use automation, generative AI, and product analytics to personalize nurture programs, optimize conversion, and connect Product, Marketing, Sales, and Analytics around high-impact releases.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

Trella Health

Aug 2025 - Dec 2025 (4 months)

Coordinated end-to-end GTM for B2B features with ABM-informed campaigns, delivering launch assets and sales enablement that influenced pipeline growth. Created playbooks and training materials that reduced seller ramp time and improved win rates.

ABM GTM Strategy Sales Enablement A B Testing Product Marketing B2B Marketing Campaign Management

Product Marketing Manager

Civic Plus

Mar 2025 - Jul 2025 (4 months)

Built a competitive intelligence program and ABM-focused battlecards that improved outbound engagement and conversion timelines. Conducted win/loss interviews and produced enablement content that increased seller confidence and reduced support requests.

Competitive Intelligence ABM Sales Enablement Win Loss Analysis Market Research Content Creation

Product Marketing Manager

Activated Insights

Mar 2024 - Feb 2025 (11 months)

Designed and executed integrated B2B campaign strategies aligned to ICPs and pipeline goals, increasing MQL-to-SQL conversion. Used automation and generative AI to scale personalized content and improve engagement rates.

B2B Marketing Campaign Strategy Marketing Automation Generative AI Sales Enablement Analytics

Senior Associate – Communications Data Analyst

Point 600

Mar 2023 - Jul 2023 (4 months)

Converted insights into ABM-informed channel strategies and built dashboards for pipeline and conversion KPIs. Collaborated with product and GTM teams to test messaging and improve engagement.

Data Analysis ABM Dashboarding KPI Reporting SQL Tableau Power BI

Product Marketing Manager

M-Files

Apr 2022 - Mar 2023 (11 months)

Led GTM strategy and ABM-oriented launch execution, producing account-targeting frameworks and enablement playbooks. Facilitated pricing and packaging sessions and developed messaging frameworks that improved demo-to-pipeline conversion.

GTM Strategy ABM Sales Enablement Pricing Strategy Messaging Frameworks Campaign Management

Product Marketing Manager

CRMNEXT

Jan 2020 - Apr 2022 (2 years 3 months)

Partnered with product and sales to align GTM and ABM strategies, enabling sellers with training and assets. Managed multi-channel campaigns and created enablement toolkits that improved team effectiveness and pipeline efficiency.

GTM Strategy ABM Sales Enablement Campaign Management ROI Analysis Onboarding

Education

Degrees, certifications, and relevant coursework

LinkedIn Learning

AI for Marketing Certified, AI for Marketing

2026 - 2026

Completed the AI for Marketing certification in 2026.

inStreamly

Gaming Marketing Certified, Gaming Marketing

2025 - 2025

Earned the Gaming Marketing Certified credential in 2025.

Product Marketing Alliance

Product Marketing Certified, Product Marketing

2023 - 2023

Earned the Product Marketing Certified credential in 2023.

NC State University

President, 4-H Leadership

Served as 2010 North Carolina State 4-H President through the NC Cooperative Extension.

East Carolina University

Bachelor of Science, Sports Management

Activities and societies: Kinesiology Majors Club; Kinesiology Graduate Student Organization Board Member; KGSO Golf Tournament Planning Committee Member

Bachelor of Science in Sports Management with a concentration in Marketing and a minor in Business Administration.