Culture, Growth, Collaboration, Compensation, Building a Team
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@vasilisxydias
Director of Marketing - Demand / Growth / Channel / Events
Culture, Growth, Collaboration, Compensation, Building a Team
Vasilis (Bill) Xydias: As a seasoned Demand Generation and Growth Marketing leader, I have a proven track record of building high-performing teams from the ground up. My strategic approach to generating top-of-funnel pipeline has consistently increased brand awareness and driven business growth. By leveraging innovative marketing strategies and data-driven insights, I have successfully fueled organizational success and helped close business deals.
In a previous role at Nortel Networks I wasn't just successful – I was uniquely recruited by my strategic partner, Integration Partners, to spearhead their marketing efforts. This decision was based on my exceptional work in supporting and enabling their business to flourish. Through strategic initiatives and targeted programs, I empowered their sales team and fostered a closer working relationship with vendors. This resulted in a staggering increase in their revenue, from $34 million to $350 million. This led to the company being acquired, and it also provided me with valuable experience in transitioning our teams together.
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Work history, roles, and key accomplishments
Freelance
Apr 2024 - Present (1 year 7 months)
Assisting with Brand Strategy and introduction and adoption of Hubspot. Sales and Marketing strategy and alignment
C1
Mar 2022 - Nov 2023 (1 year 8 months)
Managed Top Partners along with National Field Marketing. Team of 6
C1
Jan 2022 - Mar 2022 (2 months)
National Field Sales Director. Managed a team of 5
Integration Partners
Jan 2014 - Jan 2022 (8 years)
Head of Marketing. Strategy . Spearheaded comnpany to grow from $34M to $350M in 12 years. Events Campaigns, Demand Gen
Integration Partners
Jan 2010 - Jan 2014 (4 years)
Built and managed a team of 6 inside sales reps, hunting new for new business and appointment setting
Integration Partners
Jan 2009 - Jan 2010 (1 year)
Inside Sales. Business Development. Demand Generation. Appointment Setting. Email Marketing
Nortel Networks
Jan 2008 - Jan 2009 (1 year)
Managed and recruited top partners in the Northeastern US
Nortel Networks
Jan 2001 - Jan 2007 (6 years)
Enterprise Channel Manager for Top Partners in New England.
Nortel Networks
Jan 1999 - Jan 2001 (2 years)
Business Development. Carriers and Service Providers. Emerging Cloud .
Higher Education Sales. National. Business Development
Cabletron
Jan 1994 - Jan 1996 (2 years)
Business Development / State & Local Government / Public Sector
Degrees, certifications, and relevant coursework
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Message Vasilissteve egan
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