Vasilis Xydias

Vasilis (Bill) Xydias: As a seasoned Demand Generation and Growth Marketing leader, I have a proven track record of building high-performing teams from the ground up. My strategic approach to generating top-of-funnel pipeline has consistently increased brand awareness and driven business growth. By leveraging innovative marketing strategies and data-driven insights, I have successfully fueled organizational success and helped close business deals.

In a previous role at Nortel Networks I wasn't just successful – I was uniquely recruited by my strategic partner, Integration Partners, to spearhead their marketing efforts. This decision was based on my exceptional work in supporting and enabling their business to flourish. Through strategic initiatives and targeted programs, I empowered their sales team and fostered a closer working relationship with vendors. This resulted in a staggering increase in their revenue, from $34 million to $350 million. This led to the company being acquired, and it also provided me with valuable experience in transitioning our teams together.