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Marcio Moerbeck

@marciomoerbeck

Message

I build full-funnel pipeline and revenue engines for SaaS companies.

United States

Message

What I'm looking for

I'm looking to lead full-funnel growth and marketing teams where I can build pipeline, strengthen go-to-market execution, improve performance efficiency, and connect demand generation to measurable revenue.

At Scrut Automation, I run the end-to-end marketing engine for a Series B risk and compliance automation SaaS company, owning 80% of company pipeline and delivering $4M per quarter. I lead SEO, web, content, paid media, social, community, field, product marketing, conversion, and a team of 10.

I’ve built and scaled growth organizations across SaaS and technology companies, including Datasite, where I built the Americas marketing team from scratch and grew regional revenue from $250M to $350M. At Eventbrite, I led global demand generation and performance marketing across the US, Spain, and UK, managing 21 growth marketers and a $4.2M quarterly budget.

I turn growth opportunities into measurable outcomes: at DoorLoop, I grew website traffic 63% and daily demo requests 40% in 90 days; at Datasite, I created its first ABM program and secured $2.5M in new ARR. I also bring deep partner and channel experience from Citrix and VMware, where I led programs generating more than $100M in pipeline and rebuilt partner initiatives that drove significant opportunities.

I’m drawn to building teams, improving underperforming marketing systems, and connecting full-funnel execution to revenue. My work spans startups through multibillion-dollar enterprises, with experience in demand generation, performance marketing, ABM, product launches, lifecycle, SEO, conversion optimization, and partner marketing.

Experience

Work history, roles, and key accomplishments

Current

Global Head of Demand Generation

Current

Scrut Automation

Oct 2025 - Present (11 months)

Runs the marketing engine end to end for a Series B risk and compliance automation SaaS, owning 80% of total company pipeline and delivering $4M in pipeline per quarter on a $1.6M quarterly performance marketing budget.

SEO Content Marketing Paid Media Social Media Community Marketing Field Marketing Product Marketing Conversion Rate Optimization PPC LinkedIn Advertising ABM AI Search Visibility AEO GEO Schema CRO Alliance Marketing

Founder & Fractional CMO

Growthscout

Feb 2025 - Sep 2025 (7 months)

Founded a marketing consultancy running growth engagements for consumer brands launching new products, advising clients on strategy and execution.

Go To Market Strategy Consumer Brand Marketing Product Launch Retail Distribution

Head of Global Growth Marketing

Eventbrite

May 2024 - Oct 2024 (5 months)

Led global demand generation and performance marketing, managing a team of 21 growth marketers across the US, Spain, and UK, and delivered a 4.76 ROAS on paid search and paid social with more than $350K in monthly spend.

Performance Marketing Paid Search Paid Social Budget Management Content Strategy ABM Team Leadership

SVP of Growth Marketing

DoorLoop

May 2023 - Nov 2023 (6 months)

Led growth for a property management SaaS startup, growing website traffic 63% and daily demo requests 40% within the first 90 days, and generating $500K+ in net new ARR.

SEO Video Marketing Paid Search Paid Social Demand Generation HubSpot SEMrush SurferSEO AI Content Tools

VP of Marketing, Americas

Datasite

Aug 2019 - Dec 2022 (3 years 4 months)

Built and led Americas marketing for a $3B private-equity-owned virtual data room SaaS company, growing regional revenue from $250M to $350M and delivering 25K+ marketing-qualified leads a year at a 45% conversion rate.

Team Building Product Launch Lead Generation ABM Branding Inside Sales SDR Management Marketing Strategy

Director, Worldwide Partner Marketing

Citrix Systems

Jun 2016 - Jul 2019 (3 years 1 month)

Led global partner marketing with a $25M P&L supporting 10K+ partners worldwide, turning around a disconnected global team and winning the Channel Marketing Program of the Year Award at the 2019 SiriusDecisions Summit.

Partner Marketing Channel Marketing Pipeline Generation Event Management Budget Management MDF Program Management

Sr. Manager, Americas Partner Marketing

VMware

May 2010 - Jun 2016 (6 years 1 month)

Planned and ran demand generation and partner marketing programs across the Americas, rebuilding the VMware Sales Rewards program and launching a partner marketing concierge that generated $10M+ in quarterly pipeline.

Partner Marketing Demand Generation Channel Programs Sales Rewards Pipeline Generation MQL Conversion