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De Anne Olivares

@deanneolivares

Growth-focused marketing executive known for building structure and scalable GTM foundations in high-growth and early-stage environments.

United States

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What I'm looking for

I'm looking to build scalable GTM foundations, improve pipeline visibility, and align marketing, sales, product, and customer success around measurable growth goals.

I've built and led global marketing at TXOne Networks, creating the GTM structure, pipeline visibility, and operating foundations needed to scale an OT cybersecurity business from Series A through Series B. I led a 38-person team across North America, EMEA, and APAC, generated $5M in marketing-sourced pipeline, and managed a $9M global budget.

Earlier, I built the Americas marketing function at TXOne Networks and strengthened regional pipeline, customer credibility, and sales development programs. At Trend Micro, I acquired and onboarded more than 300 MSP partners in 2021, contributing to a 21% increase in MSP revenue.

Across Kenna Security, Alert Logic, Nuance, and Axis Communications, I've led demand generation, field and partner marketing, technical storytelling, sales enablement, and marketing operations. I translate complex cybersecurity products into clear buyer-focused narratives and build the systems that help teams measure and scale growth.

Experience

Work history, roles, and key accomplishments

Vice President, Global Marketing

TXOne Networks

Aug 2024 - Aug 2025 (1 year)

Led global marketing for an OT cybersecurity company, building GTM foundations and scaling a 38-person team across North America, EMEA, and APAC. Generated $5M in marketing-sourced pipeline and managed a $9M budget.

Marketing Strategy GTM Execution Pipeline Generation Budget Management Team Leadership HubSpot Pardot Marketing Operations Attribution Lead Scoring Forecasting PR Analyst Relations Messaging Customer Advocacy

Director of Marketing, Americas

TXOne Networks

Feb 2022 - Aug 2024 (2 years 6 months)

Built the Americas marketing function during Series A, managing a $2.3M budget and establishing foundational programs. Strengthened regional pipeline and advanced GTM execution ahead of Series B.

Marketing Strategy Budget Management GTM Execution Pipeline Generation Partner Marketing

Channel Marketing Specialist, MSP

Trend Micro

Dec 2020 - Feb 2022 (1 year 2 months)

Owned MSP partner marketing programs, developing U.S. MSP strategy and delivering a live Master Class to 500+ employees. Acquired 300+ new MSP partners and increased MSP revenue by 21%.

Partner Marketing MSP Thought Leadership Content Marketing Sales Enablement Call Blitz SDR Pipeline Generation

Senior Field Marketing Manager

Kenna Security

Aug 2019 - Apr 2020 (8 months)

Owned field marketing strategy to support pipeline growth and regional sales execution. Increased marketing-influenced leads by 15% and executed 50+ trade shows and field programs.

Field Marketing Pipeline Generation Trade Shows Sales Enablement Case Studies

Senior Field Marketing Manager

Alert Logic

Oct 2018 - Jun 2019 (8 months)

Led regional field and partner marketing initiatives to support pipeline creation and MSP channel expansion. Built partner marketing plans and orchestrated programs producing $120K+ in pipeline.

Field Marketing Partner Marketing MSP Pipeline Generation Campaign Management

Manager, Field Marketing Americas

Nuance Document Imaging

Jan 2015 - Sep 2018 (3 years 8 months)

Directed field marketing strategy for the Americas, managing a $1.3M budget and a team of 3. Launched a promotion exceeding revenue goals by 28% and produced partner forums generating $3.1M in pipeline.

Field Marketing Budget Management Team Leadership Partner Marketing Pipeline Generation Promotion Management