Open to opportunities

Andrew Lurie

@andrewlurie

Senior channel & field marketing leader driving partner-led revenue growth through ABM, enablement, and MDF optimization.

United States

Message

What I'm looking for

I’m looking to lead partner-led growth in B2B tech—owning ABM and channel demand generation with tight sales alignment, measurable ROI, and the autonomy to scale partner ecosystems, enablement, and MDF-driven co-investment.

I’m a Senior Channel & Field Marketing Leader with 15+ years driving partner-led revenue growth across B2B technology markets. I scale channel-attributed pipeline by aligning marketing and sales to accelerate opportunity creation and close.

I’ve consistently scaled channel-attributed revenue by 300% over three years through systematic partner enablement, MDF optimization, and demand generation alignment. I also built global 2-tier partner ecosystems across North America, LATAM, and EMEA, increasing partner retention and joint pipeline through structured onboarding and tiered incentives.

I’m known for turning partner strategy into measurable outcomes—delivering 30% client acquisition growth and a 40% increase in referrals via integrated program and rebrand overhauls. At the same time, I secure consistent six-figure MDF and co-marketing funding by structuring joint business plans tied to pipeline milestones.

From U.S. market entry launches to enterprise ABM execution, I build the operating system that makes partners perform: partner portals, co-branded toolkits, training content, sales kits, and ROI-focused performance analytics. In every role, I lead with practical execution and clear revenue linkage—because partner marketing only matters when it drives pipeline and revenue.

Experience

Work history, roles, and key accomplishments

Senior Manager, Distribution

Definitive Technology Group (DTG)

Jan 2018 - Jan 2024 (6 years)

Expanded reseller and distribution networks across North America, LATAM, and EMEA by aligning partner marketing with enterprise sales objectives. Scaled channel-attributed revenue by 300% over 3 years through partner enablement, MDF optimization, and pipeline-focused demand generation.

Partner Marketing Strategy ABM Partner Enablement Demand Generation Marketing Analytics Sales Alignment

Senior Manager, Partner Relations

Add On Data

Jan 2014 - Jan 2018 (4 years)

Modernized brand and partner strategy for an established VAR, driving 30% growth in new client acquisition and a 40% increase in partner referrals. Secured six-figure MDF/co-marketing funding by building joint business plans with clear revenue milestones and improved pipeline visibility via marketing automation and CRM analytics.

Channel Programs Partner Enablement MDF & Co Marketing Marketing Automation CRM Analytics ABM Account Plays Lead Nurturing Digital Campaigns

Senior Manager, U.S. Marketing

ProfitBricks

Jan 2012 - Jan 2014 (2 years)

Led U.S. market entry for a European cloud infrastructure platform by building a partner ecosystem and go-to-market infrastructure. Launched a partner portal and enablement/co-marketing toolkit to accelerate reseller ramp, and developed localized demand generation programs to generate early U.S. pipeline.

Go To Market Partner Portal Enablement Co Marketing Demand Generation Content Marketing Webinars Field Events

Fractional Marketing Director/Manager

Upstart Strategies

Jan 2008 - Jan 2012 (4 years)

Served as interim marketing leader for growth-stage firms across SaaS and cloud/IaaS, communications, manufacturing, and healthcare. Built GTM strategies and partner-led lead generation engines in close collaboration with sales to support pipeline and quota attainment.

Fractional Marketing Leadership GTM Strategy Lead Generation Sales Enablement Integrated Campaigns Demand Generation SaaS Cloud Positioning Pipeline Acceleration

Marketing Manager

EveryNetwork, Inc.

Jan 2005 - Jan 2007 (2 years)

Redefined brand messaging and channel strategy for MSP and data center offerings, launching new GTM solutions. Coordinated digital lead generation campaigns to expand market reach and improve qualified lead volume.

Channel Marketing Messaging Strategy GTM Strategy Lead Generation MSP Marketing Data Center Solutions Campaign Strategy Lead Qualification

Education

Degrees, certifications, and relevant coursework

Massachusetts AI Hub Grow with Google Program

Grow with Google AI Credentials (multiple), Artificial Intelligence

Activities and societies: Credentials include: Introduction to AI (GGRXH0CGVJKQ), Maximize Productivity with AI Tools (4LNQH593KW4X), AI Essentials Specialization, Start Writing Prompts Like a Pro (pending), and Prompting Essentials (pending).

Completed multiple AI-focused Grow with Google credentials in the Massachusetts AI Hub program (March/April 2026).