
April Thorpe
@aprilthorpe
I build revenue pipelines through business development, demand generation, strategic partnerships, and multichannel marketing.
What I'm looking for
I've driven $350K in new revenue and built more than $1M in pipeline potential at OnSite Media by identifying, pitching, and closing strategic partnerships with technology, A/V, and SaaS companies.
I lead go-to-market strategy from messaging and outreach through content, sales enablement, HubSpot automation, segmentation, landing pages, and pipeline reporting. My outbound campaigns secured meetings with hospitality, restaurant, and retail brands including Walk-On's, J.Crew, and Delta.
Previously at Better Business Bureau, I rebuilt sales operations and outbound strategy to drive 45%+ year-over-year growth while reducing administrative workload by 25%. I owned full-cycle sales, renewals, upsells, PPC, and Google Advertising Program expansion, and produced 150+ ad creatives and copy assets.
My background also includes regional marketing and logistics operations at Waitr, marketing consulting across multiple industries, and merchant support for Mindbody's SaaS platform. I enjoy building practical systems that connect partnerships, campaigns, and sales activity to measurable growth.
Experience
Work history, roles, and key accomplishments
Head of Business Development & Marketing
OnSite Media
Jan 2024 - Jan 2026 (2 years)
Drove $350K in new revenue and built $1M+ in pipeline potential by identifying, pitching, and closing strategic partnerships. Led end-to-end GTM strategy, content marketing, and HubSpot CRM operations.
Education
Degrees, certifications, and relevant coursework
University of Texas at San Antonio
Bachelor of Science, Information Systems & Technology
Pursuing a Bachelor of Science in Information Systems and Technology.
South Seattle College
Associate of Applied Science, Psychology & Design
Earned an Associate of Applied Science with a focus on Psychology and Design.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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