Dani Stancheva
@danistancheva
Revenue marketing leader building predictable enterprise growth through ABM, demand gen, and AI-powered GTM.
United StatesWhat I'm looking for
I’m a Modern B2B SaaS revenue marketing leader with 9+ years of experience building revenue engines that make enterprise growth predictable. I lead integrated ABM and demand generation programs that translate strategy into hands-on execution across the full buying journey.
Across NORAM, APAC, and EMEA, I’ve led ABM initiatives managing a $5M ABM budget and ownership of $10M direct pipeline. I deploy intent-based orchestration using platforms like Demandbase and LinkedIn Conversation Ads, and I build executive nurture programs across email, LinkedIn, virtual, and field roundtables.
In prior roles, I built ABM programs from inception—owning segmentation, account selection, personalization frameworks, reporting, and execution models. I’ve driven measurable results including +40% engagement, +110% ACV, and directly generating $2.3M while influencing $8.3M, plus a late-stage conversion lift saving $1.6M pipeline and ~$400K revenue.
I’m at my best when I align Sales, Marketing, Customer Success, and RevOps to accelerate complex enterprise sales cycles, acquire net-new customers, and maximize LTV. I combine programmatic, 1:1 and 1:few ABM with analytics and generative AI to deliver highly personalized, omnichannel buying experiences.
Experience
Work history, roles, and key accomplishments
Led ABM initiatives across NORAM, APAC, and EMEA, managing a $5M ABM budget and $10M direct pipeline in NORAM. Deployed Reachdesk, Optimizely, Demandbase, LinkedIn Conversation Ads, and Outreach to run intent-based account scoring and executive nurture programs.
Built and scaled ABM from inception, including strategy, segmentation, account selection, personalization frameworks, and execution/reporting models. Implemented Demandbase, HubSpot, Salesloft, and Chili Piper to improve account scoring, buyer engagement, routing, and sales orchestration.
Aligned Sales, Marketing, and Customer Success across vertical, geography, buying journey, and lifecycle stage to define qualification factors, GTM tactics, content roadmap, and budget. Deployed 6sense, Mutiny, and Qualified to personalize on/offsite experiences and support product-led upsell and cross-sell campaigns.
Founded an SDR team to strengthen outbound execution and tighten marketing-to-pipeline alignment. Led global enterprise lifecycle marketing across email, paid media, web, and social, building segmentation, nurture, retargeting, and scoring frameworks using Demandbase, HubSpot, and Hushly.
Drove field marketing execution for RSA Conference, generating executive meetings and qualified leads through integrated event marketing, product demonstrations, and content activation. Partnered with regional Sales and Channel teams to execute pre-event, onsite, and post-event campaigns aligned to pipeline and revenue objectives.
Sr. Digital Marketing Manager
IT Works! Global
Aug 2019 - Feb 2020 (6 months)
Led digital demand generation and marketing operations for North America across email, paid media, social, web, and marketing automation to increase customer acquisition and revenue. Optimized marketing technology and analytics to improve lead generation, conversion rates, and marketing efficiency.
Head of Digital Marketing
Inside Sales Solutions
Mar 2018 - Aug 2019 (1 year 5 months)
Built and scaled the digital marketing function, hiring and leading a team while expanding the company's service portfolio and marketing capabilities. Grew the organization by launching seven new marketing services and leading cross-functional teams to deliver client results.
Marketing Director
Quick Care Med / Sick N Well
Feb 2017 - Mar 2018 (1 year 1 month)
Built the franchise growth engine, including go-to-market strategy, marketing automation, CRM workflows, lead nurturing, and a scalable sales process. Also led go-to-market strategy for a SaaS telemedicine platform, overseeing marketing/development budgets and customer acquisition initiatives.
Marketing & Partner Relations Manager
New Horizons CLC
Oct 2013 - Sep 2016 (2 years 11 months)
Established and expanded the marketing function, recruiting and developing a team to support demand generation and partner marketing. Built technology vendor partnerships (Microsoft, Cisco, VMware, CompTIA, Citrix) and led integrated marketing programs to increase lead generation and revenue opportunities.
Education
Degrees, certifications, and relevant coursework
University of Florida
Bachelor’s Degrees, Psychology and Criminology
Earned bachelor’s degrees in psychology and criminology from the University of Florida.
Demandbase
Demandbase ABM Foundations and Solutions Certification, Account-Based Marketing (ABM)
Completed Demandbase certifications in ABM Foundations and Demandbase Solutions.
Google Ads Search, Analytics, and Mobile Advertising Certifications, Google Ads
Completed Google Ads certifications including Search, Analytics Individual Qualified, and Mobile Advertising.
Marketing Strategy Certification, Marketing Strategy
Completed a LinkedIn Marketing Strategy certification.
Drift
Drift Certification in Conversational Marketing, Conversational Marketing
Completed a Drift certification in Conversational Marketing.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
Interested in hiring Dani?
You can contact Dani and 90k+ other talented remote workers on Himalayas.
Message DaniGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
