Vandita Sheoran
@vanditasheoran
B2B SaaS GTM Marketing leader scaling demand generation, ABM, and pipelines.
IndiaWhat I'm looking for
I’m a results-driven B2B SaaS marketing leader with 8+ years building and scaling go-to-market engines for technology companies. I currently lead GTM strategy for a vertical SaaS platform serving SMB trade businesses in the US—owning multi-channel demand generation, ABM, and content/SEO programs that drive qualified leads, demo requests, and trial sign-ups.
I’ve repeatedly built momentum from zero—acquiring first customers, launching new products, and constructing multi-million dollar pipelines through integrated performance marketing, PR, and marketing automation. I enjoy mentoring teams, partnering closely with product and sales, and using data (MQL/SQL, attribution, CAC, conversion rates) to optimize revenue impact.
Experience
Work history, roles, and key accomplishments
Senior Marketing Lead
ProjectsForce 360
Dec 2025 - Present (6 months)
Own full-funnel GTM strategy and multi-channel demand generation for a US vertical SaaS platform serving SMB trade businesses, driving qualified leads, demos, and trial sign-ups. Lead ABM using ZoomInfo intent data, manage Zoho marketing automation and reporting, and run SEO programs with Moz Pro and Google Search Console.
Head of Marketing
Detect Technologies
Nov 2023 - Dec 2025 (2 years 1 month)
Led US and European marketing strategy for an AI-powered industrial SaaS, including integrated ABM, performance marketing, PR, and digital campaigns. Built and managed a team of 8 and drove a pipeline targeting $16M ARR.
DGM – Marketing
KareXpert Technologies
Jan 2020 - Nov 2023 (3 years 10 months)
Directed go-to-market and demand generation for a healthcare IT SaaS product, acquiring the first 100 customers and generating INR 1 crore+ in monthly SaaS revenue. Managed a 6-person marketing team, ran SEM/SMM with a INR 6 lakhs monthly budget, and built marketing automation for a 230,000+ subscriber base.
Marketing Manager
Phonon Communications
Nov 2018 - Jan 2020 (1 year 2 months)
Drove B2B SaaS product marketing, including messaging, value propositions, and go-to-market execution for launches. Managed multichannel digital campaigns (social, display, and search) and coordinated website updates, press releases, and promotional activities.
Client Engagement Consultant
Avaali Solutions
Mar 2017 - Nov 2019 (2 years 8 months)
Led email and webinar campaigns for enterprise solutions including RPA, DocuSign, OpenText, and AI-based chatbots. Supported customer acquisition and market development through inside sales, marketing, and business development initiatives.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management (IIM) Amritsar
Post Graduate Diploma in Management (PGDM), Management
2015 - 2017
Post Graduate Diploma in Management (PGDM) at IIM Amritsar, completed from 2015 to 2017.
Guru Jambheshwar University, Hisar
Bachelor of Technology (B.Tech), Engineering
2011 - 2015
Bachelor of Technology (B.Tech) at Guru Jambheshwar University in Hisar, completed from 2011 to 2015.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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