Open to opportunities

Barnali Bharali

@barnalibharali

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Senior B2B SaaS marketing leader driving GTM, revenue, and partner growth.

India

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What I'm looking for

I am seeking senior/regional marketing leadership roles where I can own GTM strategy, scale demand and partner programs, align marketing with enterprise sales, and drive measurable pipeline and revenue growth in collaborative, growth-focused teams.

I am a growth-driven senior B2B SaaS marketing executive with 18+ years of experience owning regional GTM strategy, field and partner marketing, ABM, and pipeline acceleration across APAC, South Asia, and EMEA. I have led integrated demand generation, ABM, partner programs, executive events and thought leadership that measurably increased pipeline, improved lead-to-opportunity conversion, and strengthened partner ecosystems.

I build and mentor cross-functional regional teams, align marketing tightly with enterprise sales, and optimize budgets to maximize ROI. My career highlights include increasing pipeline contribution by 25% YoY, improving lead-to-opportunity conversion by 30%, and leading enterprise marketing programs as the regional CMO partner to sales leadership.

Experience

Work history, roles, and key accomplishments

Current

Director, Marketing & Communications

Current

EnterpriseDB

Jul 2024 - Present (1 year 6 months)

Lead regional GTM and field marketing for India & South Asia, executing demand generation, ABM, partner marketing and executive events that increased pipeline contribution by 25% YoY and improved lead-to-opportunity conversion by 30%.

GTM Strategy ABM Demand Generation Partner Marketing Events Pipeline Acceleration Team Leadership

Marketing & Communication Head

Wolters Kluwer

Feb 2020 - Mar 2024 (4 years 1 month)

Owned integrated marketing strategy for India & South Asia, driving brand positioning, enterprise lead generation and ABM programs that increased qualified leads and ensured ROI-aligned regional budgets.

Positioning Demand Generation ABM Channel Marketing Budget Management Events PR

Field Marketing Manager

AlgoSec

Nov 2018 - Sep 2019 (10 months)

Developed and executed APAC & META field marketing plans, running outbound and partner-supported campaigns and events that increased lead generation by 10% and delivered post-event ROI analyses for sales.

Field Marketing Event Management Campaigns Outbound Marketing ROI Analysis

Marketing & Communication Manager

Oracle

Apr 2014 - Nov 2018 (4 years 7 months)

Executed targeted APAC marketing campaigns for cloud and on-prem solutions, supported product launches, partner strategies and regional demand generation to drive brand awareness and growth.