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Prarthana Mugeraya

@prarthanamugeraya

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B2B marketing leader specializing in Tech/SaaS demand generation, GTM strategy, and thought leadership.

India

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What I'm looking for

I am seeking a senior marketing role where I can own GTM and demand-generation for Tech/SaaS products, lead cross-functional teams, and drive measurable pipeline and brand growth.

I am a B2B marketing leader with nine years of experience building demand-generation programs, GTM strategies, and content-led campaigns for Tech and SaaS companies. I specialize in Data & GenAI portfolios, ABM, partner marketing, and driving measurable pipeline growth.

At Visionet Systems I owned end-to-end marketing for Data & GenAI across the US market, running multi-channel campaigns that delivered 30–40 MQLs per campaign and improved organic visibility through SEO and AEO initiatives.

As a consultant and previous marketing manager roles, I developed GTM strategies, thought leadership assets, and high-converting content that increased brand visibility, built pipeline, and accelerated deal velocity—producing webinars, whitepapers, and award-winning PR placements.

I lead teams and cross-functional programs, streamline content and campaign operations, and combine analytical rigor with creative storytelling to position products effectively and drive business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Field Marketing Manager

Current

Visionet Systems

Oct 2024 - Present (1 year)

Owned end-to-end marketing for Data & GenAI portfolios across the US market, driving pipeline growth, account engagement and brand visibility; delivered 30–40 MQLs per campaign and achieved a 25% uplift in organic traffic through SEO/AEO improvements.

Demand Generation ABM GTM Strategy Content Marketing SEO Email Marketing Partner Marketing

Marketing Consultant

Independent / Multiple Start-ups

May 2022 - Sep 2024 (2 years 4 months)

Helped B2B tech startups in the US define and execute GTM and demand-generation strategies, build SEO-driven content frameworks, and produce thought leadership assets to accelerate pipeline and improve conversion.

GTM Strategy Demand Generation Content Strategy SEO Landing Page Optimization Competitor Research Thought Leadership

Senior Content Marketing Manager

SENSE HQ

Jan 2022 - Apr 2022 (3 months)

Led content strategy and execution, producing high-converting lead magnets and running content-led demand campaigns and webinars that consistently drove 50–75 attendees and sustained organic lead quality through site-wide SEO refreshes.

Content Strategy Demand Generation SEO Editorial Management Content Syndication Analytics

Marketing Manager

MathCo

Jul 2019 - Dec 2021 (2 years 5 months)

Owned annual marketing strategy and led a 12-member team across content, digital and PR; produced 150+ assets, grew LinkedIn followership by 25K+ in 12 months, and secured top-tier media coverage and industry awards.

Team Leadership Content Marketing PR Digital Marketing Brand Strategy ABM Sales Enablement

Senior Content Marketing Associate

Zeta (BetterWorld Technology)

Nov 2018 - Jan 2019 (2 months)

Ghostwrote leadership content for major publications and built brand social strategy across LinkedIn, Quora and Instagram to increase executive visibility and brand equity.

ghostwriting Social Strategy Thought Leadership Content Creation Media Relations Editorial

Creative Copywriter

BI WORLDWIDE

Jun 2016 - May 2018 (1 year 11 months)

Led integrated marketing campaigns and go-to-market content for clients like Tata Motors and HP, driving multi-channel engagement, event communications, and award-winning campaign recognition.

Copywriting Integrated Campaigns Multi channel Marketing Client Management Awards Strategy

Content Writer

Godot Entertainment & Media

Dec 2013 - May 2016 (2 years 5 months)

Created multi-format content and social strategies across sectors, optimized content for SEO and conversions, and managed brand social channels to grow reach and engagement.

Content Creation SEO Social Media Strategy Copywriting Editorial