Seeking senior marketing leadership roles driving business growth, GTM strategy, demand generation and marketing transformation. With 16+ years in digital marketing and ABM, I build scalable, data-driven marketing engines that improve efficiency and influence pipeline and revenue growth across B2B SaaS and enterprise technology markets.
Looking for a job
Priyanka Wani
@priyankawani1
B2B digital marketing leader at Trend Micro, who scaled AMEA demand programs and improved conversion performance.
IndiaWhat I'm looking for
Growth-focused B2B marketing leader with 16+ years of experience building and scaling demand generation, digital growth, and account-based marketing (ABM) programs across cybersecurity, enterprise SaaS, fintech, and management consulting. Proven track record of translating marketing investment into measurable commercial pipeline, improving lead-to-meeting conversion, accelerating enterprise account progression, and optimizing marketing unit economics across AMEA markets.
Experience
Work history, roles, and key accomplishments
Current
Own regional digital growth and performance marketing strategy across AMEA, partnering with country managers, field sales, business units, and senior regional leadership to build scalable enterprise demand generation programs and improve marketing's commercial contribution.
AT
Marketing Manager
Alphavima Technologies
Apr 2021 - Sep 2022 (1 year 5 months)
Built and executed B2B digital demand programs, driving 200% growth in website traffic and sustained lead generation. Brought content creation in-house and applied advanced analytics to improve campaign effectiveness by 20%.
CC
Marketing Lead
Cedar Management Consulting
Aug 2018 - Apr 2021 (2 years 8 months)
Implemented HubSpot to unify marketing and sales operations, improving attribution and pipeline visibility. Generated 5–7 high-quality sales leads per month through targeted email and segmentation strategies.
TR
Digital Marketing Strategist
Travelibro
Reduced customer acquisition cost by 65% via optimized Google Ads and influencer programs that drove 40% of new sign-ups.
IM
Tour Consultant
Insignia Tourism Marketing
Held the role of Tour Consultant at Insignia Tourism Marketing.
TC
Branch Coordinator
Thomas Cook
Held the role of Branch Coordinator at Thomas Cook.
IN
Assistant Manager
Infibeam
Held the role of Assistant Manager at Infibeam.
Education
Degrees, certifications, and relevant coursework
NM
NMIMS
MBA, Marketing
2013 - 2016
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
Website
substack.com/@priyankawani1Salary expectations
6500k+ INR
Social media
Job categories
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