madhu chhanda jena

Leading demand generation and GTM strategy for an AI-driven B2B SaaS platform, building an AI-augmented marketing operating model. Scaled SEO/GEO program and launched hyper-personalized ABM campaigns for enterprise accounts.

Owned end-to-end demand and revenue pipeline for a B2B SaaS product, accountable for ~$120K+ ARR per quarter. Improved MQL to SQL conversion by ~57% and deployed AI-assisted workflows to cut production turnaround by ~30%.

Led demand generation and GTM strategy for an enterprise SaaS platform, owning pipeline creation, budget, and sales enablement. Built and led a 22-person marketing organization and delivered $2M+ pipeline influence through ABM-led demand.

Led demand generation programs influencing ~$1.75M in sales pipeline across mid-market and enterprise segments. Drove ~40% improvement in pipeline efficiency and ~20% uplift in conversion rates.

Owned digital marketing execution for 7 client accounts across the US, UK, and APAC, leading a 25+ person team. Launched 50+ integrated campaigns and built digital strategies that grew client traffic and sales by 43%.

Ideated and launched two employer-branding campaigns that improved gender diversity by 15% and employer branding scores by 36%. Built digital hiring solutions that cut direct hiring costs by 83%.

Improved UI/UX and optimized CRM for client websites in the logistics and apparel industries. Cut website load time by 97% through re-engineering.

Pursued an MBA with a focus on Marketing and Analytics, gaining strategic and data-driven marketing skills.

Earned a Bachelor of Technology in Applied Electronics, building a strong foundation in electronics and engineering principles.