shruti tiwari
@shrutitiwari
B2B SaaS marketing leader building inbound demand-gen engines and scaling AI adoption across teams.
IndiaWhat I'm looking for
I’m a B2B SaaS marketing leader (most recently Head of Marketing at Xperium by Repup) owning end-to-end marketing strategy across demand generation, brand, content, CRM, and sales enablement.
I built and scaled inbound demand generation from near-zero campaigns into a multi-channel engine across LinkedIn, email, and SEO, while also hosting webinars that supported improved trial-to-paid conversion.
I also led an AI adoption program across 4 departments, upskilling 10+ employees on generative AI tools embedded into daily workflows—then used AI-powered content workflows (ChatGPT, Gemini, Claude, Canva AI, HeyGen) to reduce production time and raise output.
Experience
Work history, roles, and key accomplishments
Head of Marketing
Xperium by Repup
Apr 2024 - Jul 2025 (1 year 3 months)
Promoted from Marketing Manager to Head of Marketing within 10 months. Owned end-to-end marketing strategy for a B2B SaaS hospitality platform, built inbound demand generation from zero, and led AI adoption programs across departments.
Marketing Manager
Xperium by Repup
Jun 2023 - Mar 2024 (9 months)
Built demand generation and inbound infrastructure from a near-zero baseline. Initiated AI tool pilots that were later scaled company-wide and led content strategy supporting outbound and PLG motions.
Marketing & Communications Manager
AutoVRse
Mar 2022 - Nov 2022 (8 months)
Led full-stack marketing for an XR/AR startup covering brand, content, PR, and event management. Grew LinkedIn page followers through organic content strategy.
International Business Development Manager
StocksEarning.com
Mar 2020 - Mar 2022 (2 years)
Led international market expansion strategy and partnership development for a fintech analytics platform. Managed client acquisition and contract negotiations across target international markets.
Marketing Executive
Naesys Dimensions Solution Pvt Ltd
Jul 2016 - Mar 2020 (3 years 8 months)
Executed digital marketing campaigns across SEO, PPC, email, and social media. Supported lead generation and brand visibility initiatives in collaboration with the sales team.
Education
Degrees, certifications, and relevant coursework
Sikkim Manipal University
Master of Business Administration, Marketing
2017 - 2019
Master of Business Administration (MBA) in Marketing from Sikkim Manipal University, completed via distance education from 2017 to 2019.
Noida Institute of Engineering & Technology
Bachelor of Technology, Computer Science
2012 - 2016
Bachelor of Technology (B.Tech.) in Computer Science from Noida Institute of Engineering & Technology from 2012 to 2016.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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