Open to opportunities

Mrunalini Bandal

@mrunalinibandal

Growth marketing manager focused on B2B SaaS demand generation, scaling pipeline with data-driven performance marketing and AI workflows.

India

Message

What I'm looking for

I’m looking for a B2B SaaS team where I can own demand generation end-to-end—performance marketing, SEO, and marketing automation—using data and AI to scale pipeline, improve attribution, and align tightly with sales and revenue targets.

I’m a results-driven Growth Marketing Manager with 10+ years of experience generating pipeline and revenue for B2B SaaS and tech companies. I scale demand generation engines end-to-end—performance marketing, SEO, marketing automation, and data-driven GTM strategy—to drive measurable outcomes like 40% SQL growth and 5X MQL growth.

In my current role, I own global demand generation across US, EU, and India, building multi-channel growth engines spanning paid media, inbound, events, and content marketing. I improve full-funnel ROI visibility using GA4, GTM, and CRM/automation data, and I’ve implemented AI-powered workflows (ChatGPT, Descript, ElevenLabs) to increase content velocity, personalization, and campaign efficiency—while aligning closely with sales, product, and leadership to hit quarterly pipeline targets.

Experience

Work history, roles, and key accomplishments

Growth Marketing Manager

SteepGraph Systems Pvt. Ltd.

Jul 2019 - Mar 2026 (6 years 8 months)

Owned end-to-end demand generation strategy across US, EU, and India, scaling SQL contribution by 40% through audience segmentation, A/B testing, and multi-channel optimization. Drove ~20% conversion to qualified opportunities from 20+ international webinars while improving tracking and full-funnel ROI visibility with GA4, GTM, Zoho CRM, and automation.

Demand Generation A B Testing SEO Content Marketing GA4 Zoho CRM Marketing Automation

Inside Sales Executive

Defour Analytics Pvt. Ltd.

Apr 2017 - Jun 2019 (2 years 2 months)

Executed and optimized LinkedIn, Google, and Meta paid campaigns, delivering 5X growth in MQLs through refined targeting, creative testing, and bid management. Managed full campaign lifecycle and weekly performance reporting while aligning GTM messaging with content and design teams.

Lead Generation A B Testing Performance Analysis Reporting Marketing Analytics

Sales Coordinator

NPAV (Biz Secure Lab Pvt. Ltd.)

Sep 2015 - Apr 2017 (1 year 7 months)

Led regional marketing activations and digital promotions, achieving 3X growth in local brand reach and visibility through partner initiatives. Produced branded promotional content for channel partners and supported go-to-market execution with internal teams.

Regional Marketing Partner Marketing Brand Content Go To Market Content Coordination Channel Marketing Market Research