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Shaunak Chakraborty

@shaunakchakraborty

Strategic B2B marketer with 7+ yrs scaling revenue, brand and product launches through data-driven, high-impact marketing.

India

Message

What I'm looking for

I seek a leadership marketing role where I can drive revenue-led strategies, lead cross-functional teams, scale demand generation globally and use data-driven marketing to accelerate business growth and brand leadership.

I am a strategic marketing leader with 7+ years of experience across B2B SaaS and financial services, focused on revenue-aligned marketing, brand transformation, and product launches. I partner with C-suite stakeholders, manage vendor ecosystems, and build high-performing teams to scale marketing impact across global markets.

I have driven measurable outcomes including ~$5M in annual marketing wins, 20x ROI on marketing investments, 80% YoY website traffic growth, and significant reductions in CAC while improving lead quality and conversions. I lead cross-functional initiatives spanning digital, PR, events, CRM, and analytics to position businesses as trusted category leaders.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Acuity Analytics

Nov 2023 - Present (2 years 1 month)

Spearheaded marketing strategy and execution for Private Markets and Financial Services BUs across global regions, generating ~$5M in annual marketing wins and delivering 20x ROI while increasing website traffic 80% YoY.

Marketing Strategy Demand Generation Content Marketing PR Digital Marketing Event Marketing Rebrands HubSpot

Marketing Manager

Paramantra

Oct 2020 - Oct 2023 (3 years)

Directed a team of 5 to own global marketing strategy and execution, reducing cost-per-lead 33%, improving lead quality 200%, and achieving 3x demo conversions while cutting CAC payback to under 3 months.

Demand Generation Paid Media Google Ads Facebook Ads Email Marketing Budget Management Content Creation Rebrands Team Management

Marketing Consultant (Contractual)

iOPEX Technologies

Aug 2020 - Sep 2020 (1 month)

Executed paid social campaigns across Facebook, Instagram, and LinkedIn driving ~20K weekly clicks and 2M impressions while managing weekly ad budgets up to 1L INR to maximize ROI and support recruitment marketing.

Paid Social LinkedIn Ads Facebook Ads Campaign Optimization Budget Management Employer Branding

Marketing Lead

MTAP Technologies

Mar 2019 - Aug 2020 (1 year 5 months)

Led brand-building for an IoT transport solution, managed a cross-functional team of 6 to execute multi-channel campaigns and increased inbound lead generation 60% via SEO and website optimization.

Brand Marketing SEO Website Optimization Content Marketing Social Media Email Marketing Event Marketing

Product Manager

Exeltis

Apr 2018 - Feb 2019 (10 months)

Led branding and marketing for gastroenterology products, delivering 110% YoY growth for flagship product Galto Plus through targeted campaigns and revamping product catalog for healthcare professionals.