Tristan DESERT
@tristandesert
Sales leader | Head of Sales / Head of Revenue | B2B France & EMEA | Built revenue teams from scratch
FranceWhat I'm looking for
At Cowool, I built the revenue organization from scratch, spanning hiring, training, strategy, tools, targets, and processes. I overhauled commercial practices across four product lines, and B2B revenue grew 34% in a tough hospitality market.
As an independent consultant, I support startups and SMBs with go-to-market and business strategy, including a sovereign AI platform at OBI Partner. I also founded LemonMeet, a virtual events agency that generated €150K in revenue and served clients including Ubisoft and Allianz.
Experience
Work history, roles, and key accomplishments
Independent Consultant
Self Employed
Jan 2021 - Present (5 years 9 months)
Provided go-to-market and business strategy consulting for startups and SMBs, including a sovereign AI platform. Founded LemonMeet, a virtual events agency, generating €150K in revenue.
Head of Revenue
Cowool
Jan 2024 - Jan 2026 (2 years)
Built the revenue organization from scratch, including hiring, training, and process design. Overhauled commercial practices across four product lines, achieving a 34% increase in B2B revenue.
Sales Director
Extracadabra
Jan 2019 - Jan 2020 (1 year)
Led a 12-person commercial organization and redesigned compensation plans. Closed key accounts including Sodexo, Paris Society, and Ducasse Group, doubling revenue in 12 months.
Account Director
Bonial
Jan 2016 - Jan 2019 (3 years)
Managed complex B2B sales with long cycles on retail key accounts. Achieved €700K in signed revenue and won back a long-lost key account.
Sales Director
Staffmatch
Jan 2015 - Dec 2015 (11 months)
As the first permanent hire, recruited and led a sales team, signing 150 venues in six months and growing monthly revenue from €50K to €280K.
Project Manager
Immobilien Faubourg Group
Jan 2013 - Jan 2014 (1 year)
Structured real estate investment funds and managed hotel and ski resort projects, raising €28.5M in funds.
Commercial Real Estate Broker
BRC
Jan 2011 - Jan 2012 (1 year)
Completed 18 leases and 2 sales, placing €1.2M in rents and transacting 2,500 sqm.
Residential Real Estate Broker
Impact Immo
Jan 2010 - Jan 2011 (1 year)
Closed 23 deals, generating €300K in revenue and €15M in transaction volume.
Education
Degrees, certifications, and relevant coursework
Leadership & Management Skills
Leadership & Management Skills, Leadership
2020 - 2020
Completed training in Leadership & Management Skills in 2020.
Advanced Persuasion & Sales Techniques
Advanced Persuasion & Sales Techniques, Sales
2018 - 2018
Completed training in Advanced Persuasion & Sales Techniques in 2018.
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Salary expectations
Social media
Job categories
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