Open to opportunities

Maciej Wójcik

@maciejwjcik

Message

I build scalable B2B revenue engines through lead management, automation, and funnel experimentation.

France

Message

What I'm looking for

I'm looking for an EU remote-first growth or revenue role where I can build sales-assisted B2B growth systems, improve funnels with data and experimentation, and partner closely with Sales, Product, and leadership on retained revenue.

I've led international growth and lead management at Visable across EU markets, supporting up to 100 sellers in three offices. I rebuilt lead lifecycle operations—from ICP and scoring to routing, cadences, qualification, SLAs, and feedback loops—and relaunched paid activity to achieve 5× ROAS against the previous baseline.

Previously, as CRO and Head of International Sales at Adrenalead, I led acquisition and revenue execution for a B2B adtech product and managed an international team of seven. I built an outbound engine and lead-generation system responsible for approximately 70% of total leads, helping deliver approximately 3× year-over-year new-client growth.

My work sits across Growth, Sales, and Product, using SQL-driven reporting, CRM automation, experimentation, attribution, and deliverability to improve retained revenue. I have also launched 200 clients at Criteo across France, Benelux, and Poland, and helped build onboarding and activation playbooks.

Experience

Work history, roles, and key accomplishments

Current

International Growth & Lead Management Lead

Current

Visable

Jan 2024 - Present (2 years 8 months)

Scaled international lead management across EU markets, supporting up to 100 sellers across 3 offices. Built reporting and decision cadence using SQL and Looker Studio, and relaunched paid activity delivering 5x ROAS.

SQL Looker Redash Lead Scoring Lead Routing Experimentation Paid Advertising ROAS

Chief Revenue Officer / Head of International Sales

Adrenalead

Jan 2022 - Dec 2024 (2 years 11 months)

Led acquisition and revenue execution for a B2B adtech product, managing an international team of 7. Built an outbound engine and lead generation system that produced over 70% of total leads and drove 3x YoY new-client growth.

Outbound Sales Lead Generation CRM Integration Lemlist Automation Team Management Revenue Strategy

Sales & Marketing Manager

Applidevis (Batimpulse)

Jan 2019 - Dec 2021 (2 years 11 months)

Led acquisition and revenue conversion across paid, email, partnerships, content, and landing pages. Improved funnel performance and contributed to measurable MRR uplift.

Paid Advertising Email Marketing Partnerships Content Marketing Landing Pages CPL CPM CPC Tracking Funnel Optimization

Client Onboarding Manager / Sales Manager

Criteo

Jan 2016 - Dec 2019 (3 years 11 months)

Launched over 200 clients across FR/Benelux/PL, handling commercial and technical setup for retargeting, display, search, video, and audience products. Built lead gen workflows and coached junior sellers.